Virgin Hotel Coming To Music Row

virgin hotelsVirgin Hotels, part of the brand established by billionaire entrepreneur Richard Branson, will open its third U.S. property in Nashville. The address will be One Music Row, and it is expected to open in 2016. Although not confirmed, this address is likely the site at One Music Square West, where a historic home was demolished yesterday (April 16). See story here.

The luxury hotel will include 240 guest rooms, multiple concept suites, food and beverage outlets, and a cutting edge recording studio. Specifically, the Wall Street Journal reports it will have 30 suites, a rooftop bar and restaurant, and spa.

“Nashville’s time is now, and we want to be part of that excitement,” said Branson in a press release. “We hope our first venture in Nashville will open the doors for more Virgin opportunities and more global travelers to enjoy Nashville’s southern hospitality.”

Virgin Hotels Chief Executive Raul Leal told WSJ, “Obviously, our brand has a strong music heritage and so does Nashville.”

Nashville’s D.F. Chase Inc. is developing the property. David Chase said, “We’re excited about the opportunity to bring a global brand with such strong roots in music, entertainment, travel, hospitality and technology to our city. Virgin has 60 million customers from around the world, and we believe this partnership validates Nashville’s position as one of the premier destinations in the U.S. Details of the deal structure are still in discussion, but for us it was all about the location.”

Other Virgin Hotels are being built in New York and Chicago, the latter of which will open this fall. Additional locations under consideration for Virgin Hotels properties include Dallas, Austin, Los Angeles, Miami, Palm Springs, San Francisco, Washington DC, and London.


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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