Tech Bytes: Twitter Back In Music Game With ‘Billboard’ Chart

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Billboard and Twitter have teamed for a chart that will track US music conversations among the millions of Tweets sent each day. The Billboard Twitter Real-Time Charts will be the first real-time charts on the Billboard platforms and a continuation of the publication’s integration of new media music consumption in its chart rankings. A Twitter Amplify partnership will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter.

Twitter closed its failing Music app last week, and apparently this is part of its new music strategy. According to a report from The Wall Street Journal, the new plan centers around music conversations and content on Twitter itself, instead of a separate app. The social media company has been in talks with Beats Music, SoundCloud and Vevo.

• Spotify is offering its Premium subscription service to college students in the United States for $4.99; a 50 percent discount from the regular price.

• Facebook is gobbling up companies, including virtual reality headset maker Oculus for $2 billion and WhatsApp for $19 billion. Its $3 billion bid for SnapChat was rejected. Billboard wonders is Mark Zuckerberg is a visionary or living in his own virtual reality.

• Last.fm is scrapping its subscription radio service, which pulls music from its own servers, and replacing it with music piped in from YouTube and Spotify.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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