• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Ratings Rundown: 'Idol' Premiere and 'Nashville'

January 17, 2013/by Sarah Skates

idol-new-judgesSeason premiere ratings of American Idol fell 19 percent from last year, according to Zap2It.com. Nevertheless, it was last night’s (1/16) top show and won every hour among the major networks. Idol fell 19 percent in the 18 and 49 demographic and in total audience. It attracted 17.9 million viewers, down from 21.9 last year. The new judging panel includes Keith Urban, returning judge Randy Jackson, and new-to-the-show feuding divas Mariah Carey and Nicki Minaj.
• • • •
ABC’s Nashville averaged 6.5 million viewers last night. According to the L.A. Times, the show is attracting an unusual set of viewers—it is tied as the most popular new show among women 18-34. For advertising reasons, the network expected, and wants to, draw in more 18-49 year old fans. Among the theories for the younger-skewing watchers: thanks to hit acts including Taylor Swift and Carrie Underwood, younger women like country music more than older women. Or perhaps younger women are more interested in Hayden Paneittere, or the competing singers storyline. The program also has unusually high DVR numbers.
08_06_28_761_file

  • Author
  • Recent Posts
Sarah Skates
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Sarah Skates
Latest posts by Sarah Skates (see all)
  • Parker McCollum Sells Out Ascend Amphitheater, Celebrates Double Platinum Single - May 23, 2022
  • CMA Presents Triple Play Awards, Honors Bob DiPiero - May 13, 2022
  • Breakout Artist, Nashville Native Jelly Roll To Headline Bridgestone Arena - May 13, 2022
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2013-01-17 14:55:362013-01-17 14:55:36Ratings Rundown: 'Idol' Premiere and 'Nashville'

RECENT NEWS

  • DISClaimer Single Reviews: The Late Jimmy Buffett ‘Encourages Optimism & Hope’ September 28, 2023
  • Industry Ink: Wasserman Music, Merle Travis, Equal Access, More September 28, 2023
  • Shania Twain’s Multi-Platinum ‘Greatest Hits’ Makes Vinyl Debut In November September 28, 2023
  • IBMA Honors 2023 Industry Awards Recipients September 28, 2023
  • Crook & Chase Celebrate 40-Year Anniversary With Special Programming September 28, 2023
  • Dolly Parton Announces ‘Rockstar’ Partnerships With ESPN & UT Vols September 28, 2023
  • Lillian Hepler Signs With The Hard Working Record Company September 28, 2023
  • Madame Tussauds Nashville Welcomes New Kacey Musgraves Wax Figure September 28, 2023
  • ‘People’s Choice Country Awards’ Announces Presenters September 28, 2023
  • Warner Chappell Signs David Ray Stevens & Philip Mosley September 28, 2023
  • Luke Bryan Wraps 14th Successful ‘Farm Tour’ September 27, 2023
  • Two More Willie Nelson Catalog Classics Get The Vinyl Treatment September 27, 2023
  • Josh Thompson Extends Publishing Deal With MV2 Entertainment September 27, 2023
  • Chris Tomlin Celebrates Unprecedented Career Milestone Of Chart-Topper ‘Holy Forever’ September 27, 2023
  • Country Music Gets A New Awards Show: A Look At The ‘People’s Choice Country Awards’ September 27, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top