• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Nielsen To Acquire Arbitron

December 18, 2012/by Sarah Skates

Nielsen today (Dec. 18) announced an agreement to acquire Arbitron Inc. for $1.26 billion. The deal is subject to regulatory approval.

Nielsen is home to SoundScan, which tabulates album and digital track purchases. The company’s BDS division measures radio airplay. This data is used to determine radio and sales charts published in Billboard. Nielsen also measures television ratings, consumer spending, demographics and much more.

Arbitron calculates local radio station ratings, network and national radio audience measurement, and much more.

Nielsen has agreed to acquire all of the outstanding common stock of Arbitron for $48 per share in cash, representing a premium of approximately 26 percent to Arbitron’s closing price on December 17, 2012.

“U.S. consumers spend almost 2 hours a day with radio. It is and will continue to be a vibrant and important advertising medium,” said Nielsen Chief Executive Officer David Calhoun. “Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home. The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.”

With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening. “These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world,” said Steve Hasker, Nielsen President of Global Media Products and Advertiser Solutions. “We will also bring local clients greater visibility to empower more precise advertising placement and campaign effectiveness.”

“Radio reaches more than 92 percent of all American teens and adults because they love to listen to music, talk, news and information while at home, at work and in their cars,” said William T. Kerr, President and Chief Executive Officer of Arbitron. “By combining Nielsen’s global capabilities and scale with Arbitron’s unique radio measurement and listening information, advertisers and media clients will have better insights into consumer behavior and the return on marketing investments.”

Earlier this month it was announced that Kerr will retire and Sean R. Creamer will take over as Pres./CEO of Arbitron effective Jan. 1.

  • Author
  • Recent Posts
Sarah Skates
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Sarah Skates
Latest posts by Sarah Skates (see all)
  • Parker McCollum Sells Out Ascend Amphitheater, Celebrates Double Platinum Single - May 23, 2022
  • CMA Presents Triple Play Awards, Honors Bob DiPiero - May 13, 2022
  • Breakout Artist, Nashville Native Jelly Roll To Headline Bridgestone Arena - May 13, 2022
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2012/12/10185946/nielsen.jpeg 174 380 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2012-12-18 10:00:172012-12-18 10:00:17Nielsen To Acquire Arbitron

RECENT NEWS

  • Jason & Rhonda Halbert Bring ‘Caretaker’ To Life With Star-Studded Audiobook July 3, 2025
  • MusicRow Weekly (Artist Roster, News, Charts, More…) July 3, 2025
  • Music Will Announces New National Advisory Board July 3, 2025
  • Bailey Zimmerman & Luke Combs Top MusicRow Radio Chart July 3, 2025
  • Cole Swindell Teams With Mountain Dew To Fight Thirst July 4th Weekend July 3, 2025
  • Daily Lineups Unveiled For Marcus King Band Family Reunion July 3, 2025
  • DISClaimer Single Reviews: Trisha Yearwood Wins Disc Of The Day July 3, 2025
  • Discover Sooner Taps Emma Kiefer As Next Publisher Writer Experience Mentor July 3, 2025
  • 3G Productions Expands With Nashville Location July 3, 2025
  • Post Malone Opens Bar On Lower Broadway July 3, 2025

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2025 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top