Swift Single Heads For Huge Debut

Taylor Swift’s new single “We Are Never Ever Getting Back Together” is headed for a huge debut sales week. When Nielsen Soundscan closes tracking on Sunday (8/19), industry sources believe that the song will have sold between 450k- 500k downloads, according to Billboard.

If the track debuts in the predicted range, it could become the best selling female debut since Lady Gaga sold 448k downloads of “Born This Way” in 2011, just three days post release. Swift has almost a week to rack up the sales.

She will likely trump her own best download stats. Swift scored her best digital single sales week when “Love Story” moved 360k during Christmas week 2008. As far as debut single sales, she tallied 325k units of “Today Was a Fairytale” in 2010. These stats were reported in Billboard.

“Never” was first released exclusively to iTunes and Google Play, and is now at all digital outlets. Pop and country versions of the track have been serviced to radio, but only the pop mix is available for paid download.

The single is shooting up the radio charts and has an official impact date of Aug. 20. Her fourth studio album, Red, hits shelves Oct. 22.

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Category: Artist, Featured, Label, Sales/Marketing

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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