Music and media veteran Jeff Green has announced the formation of Stone Door Media Lab, a Nashville-based creative think tank providing ratings research, customer data, digital media consumption analytics, market analysis, industry white papers and related business intelligence on domestic and international initiatives. Researcher Lauren Virshup will join Green as partner when operations begin Sept. 17.
Green elaborates, “Stone Door Media Lab will help companies, primarily within the entertainment space, maximize their revenue growth by providing the business intelligence behind what they do. By looking at history and current trends, companies can make the right strategic moves for future growth.”
Green establishes Stone Door following five years as VP/Operations at Country Aircheck in editorial and research roles; database, website and event development; and production. He has served 22 years in executive posts at the Americana Music Association, Radio & Records, the Country Music Association and Music & Media, based in Amsterdam. A 2013 CRS Agenda Committee Vice-Chair, he is also an RAB-accredited Certified Radio Marketing Consultant and an alumnus of Leadership Music and the Disney Leadership Institute. Green completes his MBA at UMass Amherst in December.
“Lauren Virshup is a skilled researcher, and her strong business background, which includes a Yale MBA and graduate degrees from Columbia and Vanderbilt, exemplifies the expertise and insight we will bring to every project,” Green says. “Together, we plan to identify meaningful revenue opportunities by determining correlations and causality of specific efforts undertaken by traditional and digital media, artists, labels, corporate marketers and social media service providers.”
In addition to commissioned assignments, Stone Door Media Lab will underwrite projects and partner with various firms and specialists.
Stone Door will regularly publish industry research findings, which will be available free of charge via sign-up at www.stonedoormedialab.com.