The Media Collective Adds Publicist Sarah Lai

Sarah Lai

Publicist Sarah Lai has joined The Media Collective. Since 2009 she had worked at Warner Music Nashville handling publicity initiatives for WMN’s and Word Entertainment’s country and Christian acts including Blake Shelton, Chris August, Gloriana, Big & Rich, Frankie Ballard, Francesca Battistelli, for KING & COUNTRY, Hunter Hayes and Point of Grace. She has also worked on the publicity team for Women Rock for the Cure, the Nashville-based organization supporting young women with breast cancer.

The Media Collective, headed by 21 year public relations veteran Velvet Kelm, has a past and present client list that includes Amy Grant, Steven Curtis Chapman, Skillet, MercyMe, Chris Tomlin, Owl City, TobyMacAmerican Idol’s Mandisa, Chris August and Matthew West.

“Something that is always a focus here is our desire and ability to obtain multiple levels and styles of coverage for our clients, and introduce them, their talent and their stories to the widest audience possible,” remarks Kelm. “Sarah’s work in both the country and Christian genres will absolutely enhance our efforts here. We’re thrilled to welcome her and look forward to giving her the opportunity to meet and work with many of you.”

“Few can rival the creative diligence of The Media Collective,” adds Lai. “I have long admired the company’s insatiable passion, drive and commitment and am excited to join Velvet and her incredible team!”

Reach Sarah Lai at [email protected], (615) 591-7989, or


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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