The BMI Tailgate Party stage at the 2012 CMA Music Festival hosted four nights of performances outside LP Field, prior to the nightly concerts. Brent Cobb and The Peach Pickers christened the new stage on its opening night.
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The HGTV Lodge at CMA Music Festival was a 2,400 square foot custom-built structure that offered interactive experiences, performances, and autograph signings. It was hosted by HGTV and sister networks GAC, DIY Network and Travel Channel. The air-conditioned building included a misting station, device-charging outlets and shaved ice treats celebrating DIY Network series The Vanilla Ice Project. Celebrity appearances included Rodney Atkins, Scotty McCreery, Gary Allan, Thompson Square, Lauren Alaina, Luke Bryan, Little Big Town, Jake Owen, Kellie Pickler, rapper Vanilla Ice, HGTV’s Drew and Jonathan Scott (The Property Brothers), Amie and Joli Sykes (Junk Gypsies) and Chris Lambton (Going Yard).
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Rhonda Vincent, The Roys, Jason Crabb and Olympic Gold Medal figure skater Scott Hamilton were among the celebrities handing out free ice cream at a charity event at CMA Music Fest. For every scoop of Moose Tracks ice cream served, its maker Denali Flavors donated $1 to Rocketown, a teen center started by Michael W. Smith. 10,000 scoops were served and $10,000 raised.