Rachele Lynae’s new single “Party ‘Til The Cows Come Home” is gaining traction in dance clubs and at radio. Jamie O’Neal’s Momentum Label Group tapped Marco Club Connection to promote its flagship artist to dance clubs, and highlighted Lynae’s video with a DownCast video news release.
Nashvillechoreography.com’s Kevin Andrews created a line dance for the track, and award-winner Trey Fanjoy directed the video which showcases the dance.
“This song is a perfect vehicle to introduce Rachele into the Country dance club scene,” says Bobbe Morhiser, Marco Club Connection’s Manager/Venue Marketing. “Early testing by club DJs has been very positive, with many outlets adding the single right out of the box. Normally it might take several weeks after a song is released to radio before they add a song to their playlist. Many venue DJs work at local radio stations, and club spins can often translate into airplay on those stations and websites.”
DownCast launched a campaign this week (view it here) that showcases Lynae’s video and other artists who have benefited from dance club hits in recent years including Luke Bryan, Laura Bell Bundy, Jake Owen and Gloriana. DownCast, a joint venture between AristoMedia and Travis Television, distributes EPKs and VNRs to approximately 10,000 U.S. and international media outlets.