Secrets of the List, the first book from MusicRow founder David M. Ross, was released last week. The longtime techie delved into the world of e-mail and online marketing for the book, which is designed to help others master their customer email lists to grow their businesses and brands. Secrets of the List explains cutting-edge online marketing strategies, and how to profit by harnessing their power. Step by step he shows how companies big and small can communicate directly with customers and market themselves effectively and economically.
“This is not just about being on Facebook or sending out an occasional Tweet,” explains Ross. “It’s dedicated to helping entrepreneurs take advantage of digital marketing opportunities using email and social media. At the same time, you create a consumer army of dedicated brand supporters, invaluable for feedback as your company grows and considers new offerings. Networks like Facebook, Twitter and YouTube have become the online meeting places where friends gather, exchange news and talk about what’s on their minds. Looked at differently, these networks have become the most efficient word of mouth machine in the history of the world.”
During Ross’s 30-year tenure running MusicRow, he built the company from the ground up and profitably transformed it from a print magazine to a digital medium by pioneering many of the email/social media marketing techniques revealed in Secrets of the List.
He is an award-winning journalist who received the Country Music Association’s President’s Award for Outstanding Service in 1998 and the Canadian Country Music Association’s Leonard T. Rambeau Award for International Achievement in 2003. One of Country music’s most frequently read industry analysts, Ross continues to cover the intersection between Nashville entertainment business and technology, speaking often at seminars, conferences and panels.
Secrets of the List is available on Amazon.