As the April 1 ACM Awards draw near, the Academy of Country Music continues to up the ante for country fans.
The latest addition to The Week Vegas Goes Country is the first ACM Experience. The free, open-to-the public, country music lifestyle event will be held March 30-April 1 at the Mandalay Bay Resort & Casino in Las Vegas.
“Las Vegas is already a destination for so many country music fans and The ACM Experience is a natural extension of the Academy’s focus on bringing them the best in free, family-friendly events that promote the genre and provide additional exposure for both established acts and new artists,” said Bob Romeo, CEO of the Academy of Country Music.
Highlights of The ACM Experience include the ACM BBQ Throwdown and the ACM Expo. Sanctioned by the Kansas City Barbeque Society, the ACM BBQ Throwdown presented by Bull, will bring together some of the most recognizable names in the competitive barbeque circuit, competing for a $50,000 purse. The ACM Expo presented by Roper, is a 200,000 sq. ft. marketplace of shopping, gaming and eating.
As previously announced, the 2nd Annual ACM Fan Jam, a ticketed event hosted by Zac Brown Band, will round out the festivities at Mandalay Bay on Sunday, April 1. The live ACM Awards telecast will occur simultaneously at the MGM Grand Garden Arena and air on CBS. Live performances, via remote, from Mandalay Bay will be interspersed with the Awards telecast.