Ticketmaster Debuts iPhone App

The app alerts users of upcoming events.

Ticketmaster has released an iPhone app that allows users to find events and purchase tickets. As an extension of Ticketmaster.com, the app allows users to log into their MyTicketmaster account for a seamless purchasing experience on their iPhone.

The app scans users’ iTunes music library to learn his or her music preferences. Users can activate the iPhone’s built-in location services to automatically recommend relevant upcoming local events. Fans can further personalize the recommended shows by using more than 40 preset filters.

The app also offers social media connections, allowing fans to Tweet and Facebook during the discovery phase, as well as after purchasing tickets. It also allows check in on Foursquare during the event.

Screenshot shows how users search for tickets.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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