LBK Entertainment, the content affiliate of London Broadcasting Company, has announced a strategic relationship with Music City Sports and Entertainment Group for sponsorship, marketing and event-related services.
As part of the relationship, Music City Sports and Entertainment Group will provide services for LBK Entertainment’s production company 41 Entertainment, as well as its artist development company, BE Music and Entertainment. 41 Entertainment produces the Troubadour, TX television series, and BE Music and Entertainment manages and develops artists.
Former COO/CEO of the Country Music Association and president of The Country Network, Tammy Genovese launched Music City Sports and Entertainment Group in 2011 to foster partnerships between sports franchises, artists, athletes, events and corporate brands. Marketing, sales and brand expert Dave Pritchett operates as VP/Business Development.
“I am happy to announce our strategic relationship with Music City Sports and Entertainment Group,” says Carl Kornmeyer, COO of London Broadcasting’s Content Group. “As our 41 Entertainment production company continues to expand Troubadour, TX and BE Music provides an environment where artists of all types can achieve their full potential, Tammy and Dave are uniquely gifted and ready to help us meet the challenges of the fast-changing sponsorship landscape with their experience and creativity.”
Adds Genovese, “We are extremely excited about our new association with LBK Entertainment and the opportunity that lies ahead to work with such a respected and talented team. We feel there is great potential to uniquely connect the sports world and the entertainment business, and LBK Entertainment shares our vision to make it happen.”