Big Machine Names Purcell SVP Promotion

Big Machine Records announced today that Jack Purcell has been promoted to Senior Vice President of Promotion. The promotion to SVP comes as Purcell celebrates his sixth year with the label. Among other duties in this position, Purcell will continue spearheading relationships between radio and BMR’s talented artist roster, which includes superstars Taylor Swift, Rascal Flatts and hot newcomers Edens Edge and Ella Mae Bowen.

“Jack Purcell has become one of the strongest leaders in the business when it comes to airplay at Country Radio,” explains Big Machine Label Group President/CEO Scott Borchetta. “He took a massive leap of faith with me to build this company from scratch, and he has never veered from the plan while always adding greatly to the vision. This promotion is beyond deserved and I’m so proud of him and all of his accomplishments while at the helm of the Big Machine.”

Purcell has led the charge at radio as Vice President of Promotion since joining Big Machine Records in 2006. Prior to his tenure at the label, he worked at Warner Bros. for 17 years, exiting as Senior Vice President of Promotion in 2002. He also held a similar post as Head of Promotion at Audium/Koch alongside industry legend Nick Hunter.

“We’re having a blast doing what we do,” adds Purcell. “Scott has created a campus and culture that is unlike any other record company for which I’ve worked. It’s an honor to lead this Ferrari of a promotion team while championing the airplay of this incredible, historic artist roster. Long live!”

Purcell will continue to report directly to Borchetta and can be reached via 615-324-7773 or [email protected].


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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