Genevieve Jewell Leads The Collective’s Nashville Office

Genevieve Jewell

Beverly Hills based management and production company The Collective has opened a Nashville office under the leadership of Genevieve Jewell.

Jewell previously served as a manager at Borman Entertainment, where she worked with Keith Urban, Lady Antebellum, Michael Franti and Alison Krauss among others. Before that Jewell worked with Nettwerk Management. In 2008, Billboard named her one of their “Top 30 Executives Under the Age of 30.”

Joining her at The Collective is management client Tyler Bryant & the Shakedown.

In the three years since launching its music division, The Collective Music Group, the company has signed Linkin Park, Alanis Morissette, Counting Crows, Slash, Big Boi, Enrique Iglesias, and more.

“The Nashville music community has long played an integral role in the careers of many of the artists we represent so we’re excited to have found in Genevieve the ideal candidate to extend our presence there,” said The Collective CEO Michael Green.  

“I am thrilled to join The Collective and open their Nashville office,” Jewell said. “This is a true all-encompassing entertainment company that does a remarkable job of building sustainable careers and brands for their clients, no matter what genre they are. Michael has put together an incredible group of bright, forward-thinking people from all areas of the industry including sponsorship, radio, touring, TV/film and digital production, and I feel fortunate to be a part of this team.”

The Collective’s Nashville office is located at 209 10th Ave. S., Suite 402 Nashville, TN 37203, and Jewell can be reached at


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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