Vevo Explores Expansion At Two-Year Mark

Vevo powers numerous artist Facebook pages including Carrie Underwood and Lady Gaga.

Music video site Vevo is marking its second anniversary this month. The site owned by UMG, Sony, and Abu Dhabi Media, now has 57M unique viewers in the U.S., doubling since the company launched in December 2009.

According to the New York Times, Vevo is exploring opportunities in television, and could become its own channel offering videos and other pop culture content.

Since launch, Vevo’s video streams are up 400% to 827 million per month in the U.S. There have been over 13M mobile downloads of the Vevo mobile app worldwide.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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