Heather McBee has been named Vice President, Artist Development/Marketing & Web Initiatives for Sony Music Nashville. Reporting to Paul Barnabee, Senior Vice President, Marketing, McBee is officially in her new role.
In the new post McBee will provide leadership in the development and execution of marketing campaigns for her assigned artists in collaboration with promotion, media, creative and sales staff. Additionally, she will oversee Sony Music Nashville’s corporate and artist websites and direct-to-consumer initiatives.
Most recently Vice President, Digital Business for Sony Music Nashville, McBee is a true up-through-the-ranks success story who interned with the company while attending Nashville’s Belmont University. After graduation, the West Virgina native joined BNA Records in June 1993 and by 1997 was overseeing the label group’s growing research and digital initiatives.
On today’s (12/6) announcement, Barnabee said, “With 18 years of experience with our label group, Heather has been an important member of our Sony Music Nashville team. Among her many diverse accomplishments, she helped guide us through the digital music space. Her passion for our artists and their music continues to drive her quest to find innovative ways to market each of them.”