Advertisements will be part of Facebook users’ news feeds in 2012. Currently, these Sponsored Stories appear on the right side of the Facebook page.
The move to the news feed will greatly increase visibility for marketers, and will bring in more advertising revenue for the social networking giant.
During the roll out, there will be about one sponsored story per day in users’ news feeds. The ads will be identified by the word Sponsored.
Initially, these ads will not appear in feeds viewed on mobile devices, but could show up there as early as March.
Facebook is reportedly preparing for a second quarter 2012 IPO.
More from AdAge.