Martina McBride will turn the lights of the Empire State Building pink on Oct. 14 to help the fight against breast cancer. The pink carpet event and concert will be the culmination of her upcoming release week promoting Eleven, which streets Oct. 11 via Republic Nashville. This will be the first time in history that an artist has performed a private concert from the landmark building.
Martina McBride: Light Up The Sky, in partnership with Stanford Women’s Cancer Center, will be showcased exclusively on Clear Channel Radio’s websites.
Much of the promotion for McBride’s new album includes pink ribbon events to raise breast cancer awareness. She will take an Amtrak train from Los Angeles to New York City, making 11 stops along the way to meet with fans and survivors and perform three mini concerts.
The lead single, “I’m Gonna Love You Through It,” addresses cancer and the music video features survivors and their supporters including celebrities Robin Roberts, Hoda Kotb, Sheryl Crow and Katie Couric.
Also on the schedule, McBride’s new installment of CMT’s Invitation Only premieres Mon., Oct. 17 at 10:00 – 11:00 p.m., ET/PT. See clip below.