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By The Numbers: Martina’s Train Trek

October 19, 2011/in Featured /by Sarah Skates

Team Martina at the Empire State Building on Friday night. (L- R) Back row: John McBride, Mark Hively, Jake Basden, Stacy Blythe, Megan Knutson, Matthew Hargis, Brandon Gill, Mike Betterton. Middle row: Mandy McCormak, Jackie Campbell, Brittney McKenna, Randi Lesnick, John Zarling. Front row: Sandi Spika Borchetta, Scott Borchetta, Martina McBride, Jimmy Harnen, Clint Higham. Photo: Becky Fluke.

Martina McBride’s “ELEVEN Across America powered by Amtrak” came to a close Friday night (10/14) in Manhattan when she became the first artist to perform a concert from the Empire State Building’s 80th floor. Hundreds of VIP guests, music industry executives, media and fans were in attendance at the private concert presented by Stanford Women’s Cancer Center. McBride flipped a switch to turn the world-famous building “pink” for the weekend in association with National Breast Cancer Awareness Month and her latest single, “I’m Gonna Love You Through It.” The train trek launched her new album, Eleven, which debuted today with sales of 40,000 units.

By the numbers
• 80 million+ impressions
• $11,000 donated by McBride and PinkTogether.com to the Susan G. Komen Foundation
• 2,446 miles traveled
• 750 fans at her 2:00 AM performance at Albuquerque’s Union Station
• 80th floor of Empire State building
• 70 interviews
• 30+ radio contest winners onboard the train
• 11 cities
• 11 breast cancer survivors honored in each city

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Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2011-10-19 15:43:162011-10-19 15:43:16By The Numbers: Martina’s Train Trek
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