Give The Gift of Music Campaign Relaunches

NARM, the RIAA and CMA have teamed to revitalize the “Give The Gift Of Music” campaign. The effort is timed to coincide with the Nov. 9 CMA Awards, which leads into the upcoming holiday shopping season.

Taylor Swift and Chris Young are among the artists who offered new videos about their most memorable music gifts. The videos launched exclusively in a special “Countdown to CMA” section of the website, which also includes previous video contributions from Little Big Town, Rascal Flatts, Martina McBride, Blake Shelton, Kelly Clarkson and Darius Rucker.

The “Give the Gift of Music Campaign” is also holding a contest asking fans to share how a particular 2011 CMA Awards nominee’s music (song, lyrics, performance, etc.) has inspired them. The grand prize winner receives two tickets to attend the CMA Awards and $1,000.


Chris Young – Gifting Memory from NARM on Vimeo.


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Category: Artist, Awards, Featured, Sales/Marketing

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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