Black River Beefs Up Marketing Dept.

Black River Entertainment has tapped Katie McCartney as Director, Marketing. In the new role, she will handle the day-to-day marketing activities of all artists on the label’s roster.
McCartney was most recently with Sony Music Entertainment as Manager of Marketing and Artist Development. Prior to that the MTSU grad held promotion and marketing posts at Lyric Street Records.
“We are thrilled that Katie is joining our team at Black River,” shares General Manager Greg McCarn. “She brings a great skill set and marketing background to the table and her enthusiasm and dedication are contagious.”
“I’m beyond excited for the amazing opportunity to become a part of the Black River family,” adds McCartney.