Swift Launching Signature Perfume
Taylor Swift has partnered with Elizabeth Arden to launch her first signature fragrance. Wonderstruck will debut in department stores nationwide in October.
The name Wonderstruck comes from a lyric in the song “Enchanted” on Swift’s current album, Speak Now.
Swift explains, “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you.”
Among the other country celebs with signature fragrance lines are Tim McGraw and Faith Hill.
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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