Cliff O’Sullivan Named GM Sugar Hill Records

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• July 20, 2011

Longtime artist manager and UMG Distribution executive Cliff O’Sullivan has been named General Manager and Senior VP of Welk Music Group’s Sugar Hill Records. The label is home to Marty Stuart, Joey+Rory, Jim Lauderdale, Sam Bush, Sarah Jarosz and many more.

O’Sullivan comes to Sugar Hill from Universal Music Group Distribution, where he served as Senior VP of Group Marketing. His career began as a college rep for CBS Records while earning his BA at University of California Berkeley. He went on to work at Epic, Columbia, PolyGram, RCA, Chrysalis, and EMI Distribution. He is also a 2011 graduate of Leadership Music.

“We are extremely excited to have Cliff lead our Sugar Hill team in Nashville. His passion for music and leadership skills are key to delivering the goals we have set out for Sugar Hill Records,” says Kevin Welk, President of Sugar Hill and Vanguard Records.

“Having been involved with the Vanguard Records and Welk Music family on the artist management side for many years, I developed a great respect for their love of music and dedication to artist development,” says O’Sullivan. “The opportunity to join the company in Nashville in a leadership role is the realization of a longtime dream of mine on both a personal and professional level.”

O’Sullivan can be reached at [email protected] or by calling 615-297-6890 ext. 14. The Sugar Hill Nashville office is located at 120 31st Ave. North, Nashville, TN 37203.



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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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