Big Machine Adds Interactive Director

Annie Ortmeier

The Big Machine Label Group has added Annie Ortmeier to the Sales, Marketing & Interactive Department as Director of Interactive, spearheading social networking and website initiatives.

Ortmeier joins the label group with a strong background in the area, including time at CMT as Merchandising Manager of Ecommerce. She also worked for echo and relocated to LA with the company after the merger with Ticketmaster. Most recently Ortmeier explored her entrepreneurial side with her own digital marketing agency YowZa! Ecommerce Solutions.

At Big Machine she will report to VP of Sales, Marketing & Interactive Kelly Rich, who said, “Annie’s impressive background working in both e-commerce and the music industry make her an excellent candidate to drive our interactive presence forward. She’s a hard worker with a knack for innovation, and we are excited to have her on our team.”

Ortmeier can be reached immediately at (615) 324-7922 or [email protected].

 

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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