Sarah Darling, The Roys Launch Fan Promotions

Sarah Darling and Mr. Met

Black River’s Sarah Darling is spreading the word about her single “Something To Do With Your Hands” with the Something To Do With Your Fans radio promotion, which has her appearing at Major League Baseball games.

She kicked off the initiative in April when the NY Mets hosted the Houston Astros at Citi Field. Darling performed the national anthem and then went to a luxury suite to entertain contest winners, radio station execs, and members of the media with an acoustic set. In between innings, the Mets played the video for, “Something To Do With Your Hands” on the jumbotron.

The event was promoted heavily by Long Island’s WJVC-FM. Darling gave away tickets during the station’s drive time shift, at the local Best Buy, through her website, and via the media.

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The Roys are celebrating their redesigned website by giving fans a chance to win an iPod Nano® loaded with songs from their latest album Lonesome Whistle. The updated site has new videos, photos and stories. The contest runs through Sunday, June 5 here.

The Roys launched their debut album for Rural Rhythm Records with a nine-day, six-state media blitz of television stops, personal appearances, and radio visits. The brother-sister duo appeared on Fox, Better TV, ABC-TV’s What’s The Buzz, Daytime, GAC-TV, and Daily Buzz in support of the disc.

The video for current single, “Coal Minin’ Man,” remains on the ballot for GAC-TV’s Top 20 Country Countdown, and fans can vote for the duo here.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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