Live Nation and Groupon have partnered to form a joint venture to sell event tickets. GrouponLive will offer local deals for Live Nation concerts, sporting events, theater and more. It will also offer deals through Ticketmaster, which is owned by Live Nation.
Like Groupon, GrouponLive deals will only be available for a limited time. The service is expected to launch in time for the summer concert season.
“Our success is based on selling tickets and filling seats and GrouponLive gives us another platform to achieve this,” said Live Nation Chief Executive Michael Rapino.
Financial terms of the agreement were not disclosed. www.grouponlive.com