Blake Shelton Sets Release Date, Debuts On “The Voice”

Shelton in the coach's seat on "The Voice."

Blake Shelton is having his biggest year yet, and adding to the momentum is today’s (4/25) announcement that he will release a full-length album this summer.

He’s also prepping for tomorrow night’s (4/26) premiere of The Voice on NBC, the singing competition where he is one of the celebrity coaches alongside Christiana Aguilera, Cee Lo Green and Adam Levine.

Shelton’s album is set for release July 12 by Warner Bros., and the lead single “Honey Bee” is his fastest rising to date. It sold over 138,000 digital downloads its first week out—a record for solo male vocalists. More on that here.

He re-teamed with producer Scott Hendricks for the project. Their work together has resulted in numerous hits.

Over the last year or so Shelton’s releases have been non-traditional Six-Pak albums. This sales and marketing strategy offers shorter projects more frequently, which is designed to keep fans interested thanks to less downtime between releases. The Six-Paks are sold at a lower price point, and the strategy seems to have paid off.

Shelton has won six awards in the last year, including CMA Male Vocalist of the Year. He’s notched his first No. 1 album All About Tonight, scored three consecutive No. 1’s (“Who Are You When I’m Not Looking,” “All About Tonight” and “Hillbilly Bone”), and sold out shows on his first headlining tour. And he’s marrying Miranda Lambert next month, in what is sure to be Country’s Royal Wedding.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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