ZBB Southern Ground Music and Food Festival

Zac Brown Band is behind the upcoming Southern Ground Music and Food Festival at Clemson University in Clemson, SC. ZBB will curate the event running April 8-10, taking a hands-on approach to everything from musical talent to food made from Brown’s recipes.

The band will headline the first two nights of the festival, with the final night headlined by Amos Lee. Other performers include those signed to Brown’s Southern Ground Artists label including Sonia Leigh, Levi Lowrey, Nic Cowan, The Wood Brothers, The Wheeler Boys and Blackberry Smoke. Secret Sisters are also on the line-up.

ZBB will also use the event to debut its mobile stage, featuring sky boxes, video and a state-of-the-art light show.

In other ZBB news, the band has teamed with outdoor apparel maker Patagonia to release an exclusive live version of “Cold Hearted.” Proceeds from the iTunes download will be donated to Urban Farming, because the band supports the organization’s mission to grow food for people in need. Other artists participating in Patagonia’s program include Pearl Jam, Jack Johnson, and Maroon 5.