Swift’s Worldwide Sales Pass 20 Million

Taylor Swift onstage in the UK.

Taylor Swift’s worldwide album sales total has passed the 20 million mark. This includes her three Big Machine Records studio albums, plus a holiday collection and a Walmart exclusive. In addition, Swift has sold over 33 million paid song downloads, making her the top-selling digital artist in history.

Next the star heads to Sunday night’s (4/3) ACM Awards in Las Vegas, where she is nominated in four categories including the fan-voted Entertainer of the Year. Earlier this week, the Academy of Country Music announced that she will receive their Jim Reeves International Award for her “outstanding contributions to the acceptance of country music throughout the world.”

Swift wrapped the international portion of her Speak Now World Tour 2011 last night (3/30) with a sold-out show at London’s O2 Arena. Executives from Big Machine and Universal Music International were on hand to present her with a plaque commemorating the 20 million milestone.

She launched the overseas leg February 9 in Singapore. The North American portion of the tour kicks off May 27 with two sold-out shows at Omaha’s Qwest Center, and wraps with two shows at Madison Square Garden just before Thanksgiving. By the time the tour closes, she will have headlined 97 shows.

Big Machine Records and Universal Music International executives presented Taylor Swift with a plaque commemorating 20 million album sales at a backstage event at the O2. (L-R): Kate Farmer, SVP Universal Music Group International; Scott Borchetta, CEO/Pres. Big Machine Label Group; Max Hole, CEO Universal Music Group International; Taylor Swift; David Joseph, Chairman & CEO Universal Music UK; Jason Iley, Pres. Mercury Records UK


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Category: Artist, Awards, Featured, Label, Sales/Marketing

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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