Ratings Race: Super Bowl v. Awards Shows

Sunday night’s Super Bowl was the most-watched telecast in U.S. history, attracting 111 million viewers (Nielsen). Ratings for other popular TV events may pale by comparison, but the numbers are worth a look.
With today’s ever-fragmenting audiences, garnering high ratings is becoming increasingly difficult. It is easy to see a correlating decrease in viewership as each of the following shows appeal to a more narrow group of fans.
The demographic-crossing Oscars are traditionally a ratings magnet, falling only behind the Super Bowl and NFL championship games each year. In 2010, the show drew about 41.3 million viewers.
In 2010 the Grammy Awards—which appeal to music fans of a variety of genres—posted an average audience of 25.8 million viewers.
Last year’s American Idol season finale scored 24.2 million fans.
The CMA Awards and ACM Awards draw mostly country music fans. Last year the CMAs attracted about 16.45 million viewers. The ACMs garnered about 13 million viewers.