Online marketing success stories are becoming more and more common and CJaye LeRose is the latest example. She started a YouTube channel in April 2009 to raise awareness about pet adoption, and posted a self-penned song along with dog rescue videos. Now the Texas native has had more than one million video views on YouTube and is planning the release of a full length album.
For LeRose, the next step after YouTube was starting a Twitter account, inspired partly by MusicRow’s Twitter chart which ranks country singers by the number of followers. In less than six months, she’s gained 10,000 followers and moved up to No. 55 in the rankings. LeRose calls the whole experience “surreal.”
Lately she’s been in Nashville prepping for the release of her debut album, Date With The Tub, due this fall. She has recruited Music City Networks to build a web site at www.cjayelerose.com, completed a photo shoot with Melinda Norris, and made a video for lead single, “The Porch,” with Gamma Blast director Chad Denning.
LeRose’s first performance in Nashville will be at Crownover Tisinger’s End of The Row Party to benefit the TJ Martell Foundation. It is set for Sept. 16 at the law offices at 1701 18th Avenue South.