Blake Shelton’s second Six Pak album hits shelves today (8/10), fueled by its hit title track “All About Tonight” (No. 2 on MR’s Country Breakout Chart). It’s only been five months since the release of his first Six Pak; a product designed to attract fans with six tracks and price point that is lower than a full album. Reprise/Warner Music Nashville and others releasing Six Paks hope that offering new music more often, and at a lower cost, will maintain consumers’ interest in the artist.
Another advantage of the frequent release schedule can be extra media appearances. Shelton made the ABC and NBC morning show rounds in March and is scheduled to return to perform on Good Morning America, and chat with Kathie Lee Gifford and Hoda Kotb on The Today Show on August 12.
Beginning today, GAC is running the exclusive series, 30 Days of Blake, leading up to the 90-minute concert special Blake Shelton LIVE: It’s All About Tonight on September 8. Shelton is also set for several more appearances on GAC, as well as CMT. He is in the current issues of Entertainment Weekly, People Magazine, Us Weekly and also has a four-page spread in People Country about his engagement to Miranda Lambert.
Meanwhile, Shelton’s “Take 6 Tuesday” videos continue this week with the appropriately titled “Top 6 Things That Come in 6s,” at www.blakeshelton.com. And Shelton’s new Walmart Soundcheck performance includes tracks from All About Tonight, along with a free MP3 download of the title track, available until 8/24 here.