The Academy of Country Music has hired Nashville-based veteran music executive Teresa George as Senior Vice President, Brand Integration & Strategic Partnerships. This forms the ACM’s first internal branding and corporate promotional outreach department. George will report directly to ACM Executive Director Bob Romeo.
“Teresa has been an important part of the ACM team for a long time, and we’re thrilled to have her on board as an executive staff member,” said Romeo. “Her work has always elevated the level of ACM brand integrations and with her reach, the Academy’s strategic partnerships can only continue to grow.”
George has worked on the Academy’s television properties and strategic initiatives, through her entertainment marketing company Cornerstone Communications, since 2000. During that time, she has secured corporate and promotional partners including Dr Pepper, The Home Depot, Cover Girl, The RAM Truck Brand, Las Vegas Convention & Visitors Authority, Miller/Coors, Neutrogena, Southwest Airlines, Westwood One, Justin, Wrangler and more.
“I have really enjoyed working with Bob, the Academy staff and board over the past decade as we have focused on reinvigorating and elevating the ACM brand,” George said. “In both the music business and in television, strategic and corporate partnerships have become even more crucial over the past few years. I look forward to creating more synergies for the Academy in this new staff role.”
Prior to forming Cornerstone Communications in 2000, George held executive positions at the Country Music Association for 12 years, including Senior Director of Communications and also creative consultant for the CMA Awards.
Amy Cannon, previously with George at Cornerstone Communications, has also been hired by the Academy and will assume the role of Coordinator, Brand Integration & Strategic Partnerships. Both positions will be based in Nashville, TN.