McGraw Starring In Gillette Series

McGraw stopped by "CMT Radio Live With Cody Alan" recently. The show kicked off 2010 by welcoming new affiliates, bring the total to 79 stations nationwide. Photo: Dingo O'Brien

Tim McGraw is one of the superstar artists in Gillette’s new Uncut digital documentary series, premiering later this month. Shot by renowned music filmmaker/photographer Danny Clinch, the series shows McGraw, will.i.am (Black Eyed Peas), Mark Hoppus (Blink-182) and the All-American Rejects ft. Tyson Ritter backstage at their concerts getting ready for the show.

This kind of branded entertainment is growing increasingly popular; tying stars and stories in with products.

Gillette will also launch “Shave Like a Rock Star,” a series of tongue-in-cheek shaving tutorials hosted by each artist on its Web site. The Gillette Uncut campaign will be supported by a broadcast television partnership with Fuse TV, print ads, and web partnerships.