Taylor Swift–On Demand

Taylor Swift is getting her own On Demand channel via Comcast cable. Through an exclusive partnership the cable provider will show her hit music videos, behind-the-scene clips and special programming such as her recent Saturday Night Live episode. Much of the content will be available in high definition for the first time.

Videos included in the collection will be “You Belong With Me,” “Love Story,” “Fifteen,” “Teardrops On My Guitar,” “Picture to Burn” and the number one On Demand country single of 2009 – “Our Song.”

Music is one of On Demand’s most popular categories, with 50-60 million views per month. On Demand is available for viewing at any time. Other artists who have entered similar agreements with Comcast are Green Day and U2.

Swift also recently partnered with American Greetings Corp. to create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings, which are scheduled to be out by spring 2010.

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Sarah Skates

Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.

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