Miley Cyrus was the first performer to use paperless ticketing for an entire tour.
Ticketmaster has crossed the one million mark for paperless ticket sales. The paperless option is designed to limit reselling of tickets and provide fans with access to tickets at the original face price set by the artist, team and/or promoter. Being environmentally friendly is an added bonus.
The first 100% paperless arena tour was the North American leg of Miley Cyrus’s sold-out Wonder World tour. While her previous Miley Cyrus/Hannah Montana Best of Both Worlds tour was the top resold ticket of 2007, garnering an average ticket price of more than $250 on many of the top resale sites, Cyrus’s paperless tour kept the average ticket price to $68.
Since launching the paperless ticketing option, Ticketmaster has worked with many of the biggest names in sports and music including Bruce Springsteen, Metallica, AC/DC, University of Florida, John Mayer, and Nine Inch Nails, to help ensure their fans had access to tickets at the original listed price.
When using paperless tickets, fans bring the credit card they used for the ticket purchase and a photo ID to the concert. Ushers swipe the cards upon entry and present each person in the party with seat locator slips for access into the show.
Top 5 Paperless Tickets Sold – Music
1. Miley Cyrus North American Wonder World Tour
2. AC/DC Black Ice World Tour
3. Bruce Springsteen and the E Street Band Working on a Dream Tour
4. Tom Waits Glitter and Doom Tour
5. NIN Nine Inch Nails Wave Goodbye Tour
Largest Single Paperless Event: Metallica, 02 Arena, London, Sept. 15, 2008 (18,000 tickets)
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
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