The Country Music Association will host its fourth annual Marketing Summit next week, designed to inform executives from national corportations about entering successful partnerships with country music and its artists. Brown-Forman, Chevy, Coca-Cola, Cotton Inc., Cracker Barrel, Dollar General, General Mills, Nissan, Shoney’s, Tasti D-Lite, TIAA CREF and Wrangler are among the big name companies on the docket.
The Summit will meet Tuesday and Wednesday, Nov. 10 -11 in Nashville with educational panels, speakers, and case studies, with topics ranging from star-building, to tour sponsorships, to connecting with the consumer. Executives will be introduced to the CMA Awards, CMA Music Festival, as well as other Country Music events and artists. In addition, there will be a presentation from ABC Television Network executives about their commitment to Country, including the CMA Awards and CMA Music Festival television specials.
Attendees will observe the taping of a television show at GAC, take a tour of a recording studio, experience the recording process with Jamie O’Neal, and witness intimate acoustic performances by rising artists. Julie Talbott, Executive VP of Premiere Radio Networks, will host a tour of the Premiere Radio remotes broadcasting nationally from Nashville and participants will get a behind-the-scenes VIP tour of the CMA Awards. The Summitt culminates with “The 43rd Annual CMA Awards” on Nov. 11.