WB Artists Secure NASCAR Connection

Warner Music Nashville has entered a marketing partnership with the NASCAR Sprint Cup racing team, BAM Racing. Through the agreement, WMN artists will be promoted at NASCAR events, through artist tie-ins, sponsorships and promotional appearances covering racetrack video screens and event stages. Warner artists including Blake Shelton, Whitney Duncan, James Otto and Michelle Branch will also receive special positioning of their images and branding on BAM’s No. 49 racecar, show cars, transporter and pit equipment.

The first BAM promotional event with WMN artists is scheduled to take place on Feb. 6, 2010 at the Daytona International Speedway.

In other news from the Warner Bros. camp, the Nashville staff has new e-mail addresses. They can be reached at first.lastname@wmg.com.

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Sarah Skates

Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.

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