Kenny Chesney has inspired a clothing line called Blue Chair Bay which is set for an official launch Sept. 1 at the MAGIC Marketplace, a nationwide clothing event in Las Vegas. Reflecting his casual beach lifestyle, the clothing for men and women is described as classic, with an emphasis on all-natural fabrics.
During the fashion convention, Blue Chair Bay will showcase inside a tour bus, and Chesney will offer attendees an intimate performance at the Hard Rock Hotel to show who he is and what his music represents.
“We’ve had people approach us in the past [about a clothing line]” says the entertainer, “but it never seemed like something I’d wear… But the people from what became Blue Chair Bay got the things that are important to me…And they let me be involved with the design.” Included are items such as woven shirts, khakis, shorts, T’s and jeans. Well over two years in the works with the American design team, the clothing colors are said to look like they’ve been baked by the sun and sea water.
Blue Chair Bay has soft launched in select retailers including Fast Buck Freddy’s in Key West; Ocean Eddie’s in Gulf Coast, AL; and Levy’s in Nashville.