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Pickler Scores Sexy Endorsement Deal

January 23, 2009/by Sarah Skates

Kellie Pickler has signed on as a 2009 celebrity spokesperson for Sexy Hair products. As part of the multi-million dollar endorsement agreement, Pickler and fellow celeb Cheryl Burke will appear in the company’s consumer and trade publication ads, promotional materials, and publicity campaign. Advertising roll-outs will begin in April and run through December in Allure magazine, Cosmopolitan magazine, Launchpad, Modern Salon, American Salon and Canadian Hairdresser.

Pickler, who will specifically represent products including Big Sexy Hair and Short Sexy Hair, says she has been a fan of the line for years and jokes, “I need all the Sexy I can get!”

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Sarah Skates
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Sarah Skates
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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2009-01-23 14:36:402009-01-23 14:36:40Pickler Scores Sexy Endorsement Deal
0 replies
  1. Chris
    Chris says:
    January 24, 2009 at 12:35 am

    Great news! I’ve always thought Kellie would score some big endorsement deals! First hair and shoes are next right? Is country radio in on this ad campaign? I can already hear Kellie talking and singing in ads for sexy hair products on stations across the country!

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  2. Luellyn
    Luellyn says:
    January 26, 2009 at 3:52 pm

    This is what I would consider perfect image alignment & brand management for the artist! Congrats to the team of people who pulled this together.

    Log in to Reply

Trackbacks & Pingbacks

  1. » Pickler Scores Sexy Endorsement Deal says:
    January 23, 2009 at 6:16 pm

    […] source, source […]

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  2. She got an endorsement deal!! - Kellie Pickler Fans says:
    January 23, 2009 at 5:57 pm

    […] Hair, says she has been a fan of the line for years and jokes,

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