Pickler Scores Sexy Endorsement Deal
Kellie Pickler has signed on as a 2009 celebrity spokesperson for Sexy Hair products. As part of the multi-million dollar endorsement agreement, Pickler and fellow celeb Cheryl Burke will appear in the company’s consumer and trade publication ads, promotional materials, and publicity campaign. Advertising roll-outs will begin in April and run through December in Allure magazine, Cosmopolitan magazine, Launchpad, Modern Salon, American Salon and Canadian Hairdresser.
Pickler, who will specifically represent products including Big Sexy Hair and Short Sexy Hair, says she has been a fan of the line for years and jokes, “I need all the Sexy I can get!”
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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Great news! I’ve always thought Kellie would score some big endorsement deals! First hair and shoes are next right? Is country radio in on this ad campaign? I can already hear Kellie talking and singing in ads for sexy hair products on stations across the country!
This is what I would consider perfect image alignment & brand management for the artist! Congrats to the team of people who pulled this together.