Idol Audience Presents Marketing Bonanza
American Idol will feature the Grand Ole Opry on March 17/18 and showcase Opry members Carrie Underwood, Brad Paisley plus Randy Travis who is also serving as the show’s musical mentor. Sony and Warner Bros. are leveraging the show’s 24+ million audience in some interesting and unconventional ways. Underwood’s recording of Motley Crue’s “Home Sweet […]
