Dear Nashville,
Last week, on the day that would have been Chet Atkins’ 90th birthday (June 20, 1924), my office received news that the historic RCA Building on Music Row is likely to be sold. This building, with the historic RCA Studio A as its centerpiece, was Atkins’ and Owen Bradley’s vision and baby, and had become home to the largest classic recording space in Nashville. Word is that the prospective buyer is a Brentwood, TN-based commercial development company called Bravo Development owned and operated by Tim Reynolds. We don’t know what this will mean to the future of the building.
First off, kudos to the estates and descendants of Atkins and Bradley for doing their best to keep the building alive. They’ve owned the property all these years and could have at any point closed it up or mowed it down. Sadly, it’s what happens in the name of progress.
Studio A, which turns 50 years old next year, has a rich history. Here are just some of the artists and groups who have made hits here:
Peter Bradley Adams, Gary Allan, Brent Anderson, Anika, Arlis Albritton, Asleep at the Wheel, The Beach Boys, Ben Folds Five, Tony Bennett, Amy Black, Jason Blaine, Blind Boys of Alabama, Joe Bonamassa, Wade Bowen, Eden Brent, Jim Brickman, The Brothers Osborne, Rachel Bradshaw, Brentwood Benson, David Bullock, Laura Bell Bundy, Ken Burns, The Canadian Tenors, The City Harmonic, Steven Curtis Chapman, Chocolate Horse, Brandy Clark, Brent Cobb, Jesse Colter, Elizabeth Cook, Wayne Coyne, Margaret Cho, Billy Currington, Matt Dame, Danae, Ilse DeLange, Rebecca de la Torre, Steve Earle, ESPN, Jace Everett, The Fabulous Headliners, Dani Flowers, Danny Flowers, Colt Ford, The Frog Sessions, Eleanor Fye, Cami Gallardo, Billy Gibbons, Sarah Gibson, Vince Gill, Alyssa Graham, Peter Groenwald, Harlan Pepper, Harper Blynn, Connie Harrington, Hunter Hayes, John Hiatt, Faith Hill, JT Hodges, Adam Hood, James House, Sierra Hull, Alan Jackson, Joe Jackson, Casey James, Jenny Jarnigan, Jewel, Jamey Johnson, Josh Jones, Kristin Kelly, Kesha, Anna Krantz, Ben Kweller, Lady Antebellum, Miranda Lambert, Sonny Landreth, Samatha Landrum, Mark Lanigan, Stoney LaRue, Jim Lauderdale, Frank Liddell, Lifeway, Meagan Lindsey, Longmont All Stars Jazz Band, Lyle Lovette, Luella and the Sun, Tayla Lynn, Amanda Palmer, John Pardi, Rich Parkinson, Alan Parson, Charlie Pate, Kellie Pickler, Pistol Annies, Pretty Lights, Mike Posner, Sean McConnell, Scotty McCreery, Kate Miller Heidke, Ronnie Milsap, Miss Willie Brown, Danny Mitchell, Allison Moorer, Kacey Musgraves, Musiq Soulchild, David Nail, the Nashville Symphony, Jerrod Neimann, Willie Nelson, Joe Nichols, Sierra Noble, Natalie Noone, The Oak Ridge Boys, Jake Owen, Rainfall, Johnny Reid, Thomas Rhett, Lionel Richie, The Robertson Family, Henry Rollins, Shannon Sanders, Jader Santos, Alejando Sanz, Mondo Saez, Kate Schrock, Bob Seger, Sera B., Brian Setzer, Nikki Shannon, William Shatner, SHEDaisy, Jordyn Shellart, Joel Shewmake, Sleeping With Sirens, Jake Shimabukuro, Mike Shipp, Kevin Shirley, Anthony Smith, Joanna Smith, Dr. Ralph Stanley, Chelsea Staling, Steel Magnolia, Tate Stevens, Jay Stocker, Rayburn, RED, RockIt City, Jeff Taylor, Justin Towns Earle, Josh Thompson, Those Darlins, Josh Turner, Bonnie Tyler, Carrie Underwood, Keith Urban, Ben Utecht, Phil Vassar, Venus and the Moon, Andy Victor, Amanda Watkins, Chuck Wicks, Hank Williams Jr., Williamson Country Youth Orchesta, Alicia Witt, Lee Ann Womack, Word Entertainment, and Charlie Worsham.
I had no idea of the extent of legacy of this great studio until I become the tenant of the space 12 years ago. Most of us know about Studio B. Studio A was its grander younger sibling, erected by Atkins when he became an RCA executive. The result was an orchestral room built to record strings for Elvis Presley and to entice international stars to record in one of these four Putnam-designed RCA spaces in the world. The other three RCA studios of the same dimensions – built in LA, Chicago and New York – have long since been shut down. I can’t tell you how many engineers, producers and musicians have walked into this space to share their stories of the great classic recorded music made here that put Nashville on the map. I’ve heard tales of audio engineers who would roller skate around the room waiting for Elvis to show up at some point in the weeks he booked, stories about how Eddy Arnold recorded one of the first sessions in the room that included the song “Make The World Go Away,” about Dolly Parton’s recordings and mixes here (Jolene, etc), of The Monkees recording here, and so on. Legendary songwriter John D. Loudermilk and his bride were serenaded by a session orchestra hired by Atkins who were recording there for an artist. He recalled that they danced all the way to the loading doors and into their wedding limo, reminiscing about the beautiful floor tiles which still line the entire space. He co-wrote countless numbers of songs with Atkins and many others in this studio.
To this day, Studio A remains a viable, relevant and vibrant space. In recent years these artists and filmmakers have recorded or worked here, to name a few: Sara Bareilles, William Shatner, Kacey Musgraves, Jewel, Brian Setzer, Ken Burns, Kesha, The Beach Boys, Wayne Cohen, Tony Bennett, Willie Nelson, Kellie Pickler, Hunter Hayes, Charlie Worsham, David Nail, Jamey Johnson, Joe Bonamassa, Word Music, Gary Allan, and me..
While we Nashvillians can feel proud about the overall economic progress and prosperity we’re enjoying, we know it’s not always so kind to historical spaces, or to the legacy and foundation upon which that prosperity was built.
My motivation for spending over a million dollars in rent and renovations over these past 12 years was simple. I could have built my own space of the same dimensions with that kind of investment. But I’m a musician with no interest in development or business in general. I only want to make music in this historic space, and allow others to do the same. I’ve recorded all over the world and I can say emphatically that there’s no recording space like it anywhere on the planet. These studio walls were born to ring with music. I just wanted to keep it alive.
Before the news of the sale I had been in recent talks with other entities on how we could collaborate on allowing visitors to Music City to see the space firsthand and hear its rich history, while also making sure that it stays busy making music history of tomorrow. No one can say now what will become of that idea.
Selfishly I’d like to remain the tenant and caretaker of this amazing studio space. I love it. But if I must let it go in the interest of change, my only hope is that it remain intact and alive. A couple of years ago my co-manager, Sharon Corbitt House, promised the late, great producer Phil Ramone, while he was in town recording Tony Bennett and an orchestra LIVE in this space, that she would do what she could to keep the studio doors open. Ramone had watched the former New York RCA studio transform into office space for the IRS and couldn’t bear to see the last of this incredible acoustic design fade away.
So here’s where we’re coming from. Historic RCA Studio A is too much a part of why such incredible business opportunities exist in 2014 in Nashville to simply disappear. Music City was built on the foundation of ideas, and of music. What will the Nashville of tomorrow look like if we continue to tear out the heart of the Music Row that made us who we are as a city? Ultimately, who will want to build new condos in an area that has no central community of ideas or creatives?
We are Music City – the only city in the world truly built on music.
My simple request is for Tim Reynolds or whoever the next owners might be of this property, before deciding what to do with this space, to take a moment to stand in silence between the grand walls of RCA Studio A and feel the history and the echoes of the Nashville that changed the world. I’d like to ask him and other developers to listen first hand to the stories from those among us who made the countless hit records in this studio – the artists, musicians, engineers, producers, writers who built this rich music legacy note by note, brick by brick.
I don’t know what impact my words here will have on anything. But I felt the need to share, and to encourage others who also care about preserving our music heritage to speak up as well.
I believe that progress and heritage can co-exist in mutual respect. Maybe this time we can at least try to make the effort.
Yours,
Ben Folds
Underwood, Lambert, Houser, Little Big Town Ready New Videos
/by Jessica NicholsonWednesday morning (June 25), CMT, MTV and VH1 simultaneously premiered the new clip for the song, which is the second single from Lambert’s album Platinum.
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Photo: Tiiu Loigu
Randy Houser saddles up in his forthcoming video clip for “Like A Cowboy,” which was directed by Dustin Rikert. Houser spent a week shooting the clip a various locations around Tucson, Ariz., including the Old Tucson studios, where westerns including Tombstone, Three Amigos, Arizona, and more were filmed.
The video’s cast includes William Shockley (Dr. Quinn, Medicine Woman) and Tim Murphy (Sons of Anarchy), as well as 50 head of cattle, helping to bring to life an 1800s period piece.
“Like A Cowboy” will premiere on CMT and CMT.com on Saturday, June 28 at 9 a.m. CT.
The trailer for the clip can be seen below:
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DISClaimer: Messina, Houser Deliver Solid Songs, Superb Vocals
/by Robert K OermannCowboy Up! Randy Houser
When you get right down to it, I’m still a sucker for a great singer and/or a well-crafted song.
These are the things that made me a country fan in the first place, and they are still what I love about the genre. They are also the things that power the two best singles of this week’s listening session.
Both Jo Dee Messina and Randy Houser powered past the major-label releases with efforts that are both solid slabs of songwriting and superb vocal performances. Randy Houser’s flame-thrower vocal delivery, in fact, earns him a Disc of the Day.
All three of our DisCovery Award contenders are female—RaeLynn, Kayla Adams and our winner, Ali Dee. I’m all ears: Send more.
KAYLA ADAMS/Sober & Sorry
Writer: Kayla Adams/Billy Atherholt/Pete Nanney; Producer: Marlon “Dean” Scanlon; Publisher: Kayla Adams/Atherholt/Shootin Straight, BMI; SSM (615-254-2053)
—It’s another one of those modern country compositions that substitutes attitude for melody.
RANDY HOUSER /Like a Cowboy
Writer: none listed; Producer: none listed; Publisher: none listed; Stoney Creek (ERG)
—Randy sings his face off on this power ballad about life on the rodeo circuit. The metaphors about a relationship are well drawn, but even if they weren’t, his leather-lunged, barn-burning delivery will make you a believer. What a hoss.
MERLE HAGGARD & MARY SARAH/Fightin’ Side of Me
Writer: Merle Haggard; Producer: Kent Wells & Freddy Powers; Publisher: none listed, BMI; 144 E (CDX) (www.marysarah.com)
—She sounds completely ridiculous singing these lyrics in that childish voice. The Hag seems comfortable riding along on the country-rock track. But there’s no escaping how “dated” the song is.
ROBBY JOHNSON/Feel Good Song
Writer: Robby Johnson/Frank Myers/Jill Spencer/Michael Gresham; Producer: Frank Myers & Jimmy Nichols; Publisher: Maleva/Ole/Contrast/Brand, BMI/SOCAN/ASCAP/SESAC; OMR (CDX) (www.robby-johnson.com)
—He’s trying awfully hard to sound rough and tough on this quasi-shouted, lead-foot stomper. I’d like it better if he would just sing.
Ali Dee
LITTLE BIG TOWN/Day Drinking
Writer: Karen Fairchild/Philip Sweet/Jimi Westbrook/Barry Dean/Troy Verges; Producer: Jay Joyce; Publisher: Warner-Tamerlane/Little Big Town/Songs of Universal/Creative Nation/Country Paper/Pulse Nation/Magnolia Beach, BMI; Capitol Nashville (CDX)
—From the moment the mandolin chops begin, your ears perk up. Then the whistling interjections pop in during the choruses. Audio addiction. A summer smash.
KENNY CHESNEY/American Kids
Writer: Rodney Clawson/Shane McAnally/Luke Laird; Producer: Buddy Cannon & Kenny Chesney; Publisher: Big Red Toe/Farm Town/Big Loud Bucks/Universal/Smack Ink/Creative Nation/Twangin and Slangin, ASCAP/BMI; Columbia/Blue Chair
—Kenny’s return to disc is a relaxed-sounding bopper with a summertime vibe. The lyric paints portraits of young folks trying to shed their innocence that most of us can relate to.
RAELYNN/God Made Girls
Writer: RaeLynn/Nicolle Galyon/Lori McKenna/Liz Rose; Producer: Joey Moi; Publisher: Super Big/Big Machine/Prescription/Kobalt/I Take the Bull By the Horns/Warner-Tamerlane/Songs of Crazy Girl, ASCAP/BMI; Valory
—The song is extraordinarily well written. The production is packed with catchy audio hooks. But her singing voice is so girlie and chirpy, it almost sounds like a cartoon. A fine single, albeit one that takes some getting used to.
ALI DEE/Just a Broken Heart
Writer: Maren Morris/Chase McGill/Carrie Manolakos/Ichabod; Producer: none listed; Publisher: none listed; Ali Dee (www.alidee.com)
—Her drawling accent is her charming calling card. It helps her deliver this loping, loose groover with enormous panache. “No, that knife in my back ain’t sharp/It’s just a broken heart,” she shrugs. The twanging production, whistling passages and merry instrumental support are as ear catching as her performance. A complete winner.
JO DEE MESSINA/A Woman’s Rant
Writer: Jo Dee Messina; Producer: Jo Dee Messina & Julian King; Publisher: Dreambound, ASCAP; Dreambound (track) (www.jodeemessina.com)
—I have always loved her feisty personality, and this performance is the most perfect distillation of it to date. The country-rock band cooks with gas while she spews out the lickety-split lady’s lament with a boat load of wit and sass. A super single.
MISS JEANIE/Fool Chain
Writer: David Davidson/Judy M. Rodman/Kristin Maryka Wilkinson; Producer: Lonnie Spiker; Publisher: Black Lagoon/Warner-Tamerlane, BMI; Miss Jeanie (track)
—You’re kidding, right? I’m expected to review this? I’m sure she’s a lovely person, but her singing, um, leaves a lot to be desired.
Publishing Signings on the Row
/by contributorDavid Myers
By: Laura Hostelley
Steve Rice, Vice President of Centricity Publishing, has announced the signing of Christian songwriter David Myers. The West Virginia native recently won Puckett’s Rising Star competition in Franklin, Tenn. and has also penned three songs on the upcoming Satellites and Sirens album.
“I’m so excited to be joining a family that believes in their artists, songwriters, and staff,” said Myers of his new home. “The pursuit to deliver truth to the world is what I admire most about Centricity.”
Myers joins a roster including Seth Mosley, Jason Gray, Unspoken and others.
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Pictured (L-R): ASCAP’s Michael Martin, Helene Cronin, Debbie Zavitson, ASCAP’s Kele Currier
Debbie Zavitson, owner of Debbie Z Entertainment, has signed Helene Cronin to the singer/songwriter’s first publishing deal. Cronin has performed her song, “Lucky Me,” about a soldier being deployed, on Fox television’s Huckabee show and during many military functions.
“I am so excited to have Helene join our family of writers and look forward to working with her for many years and can’t wait for everyone to discover her,” Zavitson said of her new writer. “She is truly a very special talent.”
Zavitson represents Curb Music Publishing, Jay Lazaroff, Helene Cronin, Paul O’Connor, Doug Johnson’s catalog and Madison Marie Armor.
Don Light Memorial Service Scheduled
/by Eric T. ParkerDon Light
A memorial service for late music industry leader Don Light has been scheduled for July 9 at 6:30 p.m. in the Country Music Hall of Fame and Museum’s Ford Theater.
Participants in the service will include the Oak Ridge Boys, Bill Gaither, Vince Gill, the Goodman Revival, Marty Stuart, Peter Cooper and host Ray Stevens, as well as other special guests. Valet parking will be available.
Light passed away June 17, at the age of 77, leaving behind a wide-ranging legacy comprised of establishing the first Gospel music booking agency, co-founding the Gospel Music Association, and discovering Jimmy Buffett. Read more at MusicRow.com.
Ben Folds' Open Letter: RCA Studio A To Be Sold
/by Sarah SkatesA photo from the studio’s early days, including Michael Nesmith from The Monkees and Norbert Putnam.
Artist Ben Folds, owner of Grand Victor Sound studio at 30 Music Square West, reports that the studio’s historic building is being sold to a commercial real estate developer. (MusicRow delved into the studio’s legacy in 2012.) Today Folds released the following open letter about the pending sale:
Disney Music Publishing Signs James Slater
/by Jessica Nicholson(back row, L-R): Mike Daly, Director, A & R, Disney Music Group; Ciara Gardner, A&R Coordinator, Disney Music Publishing; Patrick Clifford, VP Music Publishing and A&R Nashville, Disney Music Publishing; Lynn Morrow, Partner, Adams and Reese LLP; Jody Williams, VP, Writer/Publisher Relations, BMI; front row: James Slater, songwriter
Disney Music Publishing has signed songwriter James Slater to an exclusive worldwide agreement. Slater has penned songs including “In My Daughter’s Eyes” (Martina McBride), as well as songs recorded by Tim McGraw, Willie Nelson, Carrie Underwood, Lady Antebellum, Lucy Hale, Enrique Iglesias, Chris Brown, Kenny Chesney, Reba, Phil Vassar and more.
On Disney’s newest writer, Patrick Clifford says, “James is an extraordinary talent, as well as a pillar in the Nashville and international music communities. We are excited and honored to welcome him into the Disney Music Group family.”
Slater, a native of Durham, N.C., studied music at the University of Miami, and later moved to Los Angeles and then to Zurich, Switzerland, where he toured with Belgian group Vaya Con Dios for six years. In 2002, he moved to Nashville to work as a songwriter.
New Album Commemorates Battle of Franklin
/by Sarah SkatesThe 1861 Project, Volume 3: Franklin commemorates the battle south of Nashville that was one of the Civil War’s most brutal conflicts and one of the final blows to the Confederate army. Cohesion Arts, the creative artists’ collective behind the project, is releasing it to coincide with the Sesquicentennial of the Battle of Franklin in November 2014.
Producer Thomm Jutz recorded the series at his studio near Nashville. Also appearing on the album are drummer Lynn Williams, multi-instrumentalist Justin Moses, bassist Mark Fain, and West Coast country stalwart Herb Pederson.
The 1861 Project, Volume 3: Franklin follows the 2011’s Volume 1: From Farmers To Foot Soldiers, and 2012’s Volume 2: From The Famine To The Front, chronicling the Irish immigrant experience during the war.
Industry Ink (6/24/14)
/by Jessica NicholsonRequirements include a minimum of five years experience in the music/entertainment industry within public relations, promotions and event management. For a full list of responsibilities and requirements for this role, and to view other openings at BMI, visit bmi.com.
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Brent Daughrity
Anderson Benson Insurance & Risk Management has added Brent Daughrity as a broker focusing on entertainment, hospitality, commercial and personal clients. He recently worked as an insurance advisor with Tennessee Farmers Mutual Insurance. Daughrity is a member of the Association of Independent Music Publishers, was involved in the 19th annual Key West Songwriters Festival.
His wife, Frannie Preston Daughrity, is the granddaughter of long-time CEO of BMI Frances Williams Preston.
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Brooke Diaz
Big Machine Records has welcomed Brooke Diaz as a new West Coast regional. Brooke previously served as MD/Morning Show Co-host for KWOF in Denver. She fills the vacacy left by Kris Lamb, who has moved to Dot Records as National Director. Diaz will begin in her new role on June 30.
“I am ecstatic to join the Big Machine family. I love radio but music surrounds that passion. I can’t wait to get started representing this powerhouse Big Machine artist roster,” stated Brooke.
She can be reached before June 30 at meagbrooke@gmail.com, and at brooke.diaz@bmlg.net beginning June 30.
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Owners Sarah and Karl Worley plan to open Biscuit Love Brunch (“A Brunch Place Born in the South”) in the Gulch this fall. Biscuit Love Brunch will open at 316 11th Ave. S., and hours will be from 7 a.m. until 3 p.m. daily, with late-night hours on Fridays and Saturdays.
Steve Shaw Named President of Westwood One
/by Jessica NicholsonHe will oversee Westwood One Networks, Westwood One Sports, and Westwood One Digital, including Rdio and Cumulus National Sales, which will be renamed Westwood One Media Group.
“Steve will drive the integration of our large stable of national media assets and advertising products under the Westwood One brand,” says CEO Lew Dickey. “His track record of success in both broadcast radio and digital media will be instrumental as Cumulus and Westwood One combine to provide a compelling new set of ad packages designed to meet the rapidly evolving needs of our advertisers.”
Shaw previously served as President of Katz Radio Group, and President of Cox Digital Solutions.
5 Questions with UMGN President Cindy Mabe
/by Jessica NicholsonCindy Mabe
Cindy Mabe was recently promoted to the role of president at Universal Music Group Nashville, including Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Previously Sr. VP of Marketing, the North Carolina native and Belmont University graduate has overseen marketing, digital marketing, media marketing, creative services, production and international strategies for Capitol Records since 2007.
In 2013, Mabe was honored as one of MusicRow’s Rising Women on the Row.
Prior to her work at UMG Nashville, she oversaw marketing and day-to-day strategy at Arista Nashville, where she was instrumental in the careers of Alan Jackson, Carrie Underwood and Brad Paisley.
How will your responsibilities change in this new role?
I will continue to run marketing for Universal, but now all other departments will also report to Mike Dungan and me. My hope is that this position will allow us to not only be more in sync with the day-to-day planning and investments in our artists but ultimately, we will start building the infrastructure for what the future music business will look like over the next few years. People are consuming music differently and in the next five years, it will look completely different than it does now. Car companies, smartphones and technology are changing the way we listen, discover and invest in music. This position was created to help strategically build the groundwork for the consumer shift.
Little Big Town previews Tornado at Nashville’s Schermerhorn Symphony Center. Pictured (L-R): Capitol Records Nashville SVP Promotion Steve Hodges; UMGN COO Tom Becci; LBT’s Phillip Sweet, Kimberly Schlapman, Karen Fairchild, Jimi Westbrook; Cindy Mabe; President and CEO, EMI Christian Music Group Bill Hearn.
What are some of the biggest challenges today in overseeing artist marketing?
Country radio has been the primary marketing machine for so long and it continues to be our most cost efficient, key driver. But for many artists, particularly traditional [sounding] artists, females and new artists, it’s harder to fit within the boundaries of what Country radio will play and it can take an enormous amount of time to get one song to connect with a mass audience. It can be painful to run a business solely on that.
We look at the partners that best fit each artist and build the strategy differently every time. There are more music discovery platforms than ever before with streaming services and new subscription models. Brand partners want to be in the entertainment business and there are more TV shows completely built on music discovery. Retailers are investing in their own content platforms to help consumers discover new releases. Satellite radio and Internet radio present opportunities for breaking new artists.
With that said, marketing is still about answering the same question: “Why should I care [about this artist]?” Ultimately our job is to show why these artists are unique, and find the people who are drawn to them and their music. We make sure we have presented them in a way that is key to exposing their music and building the legions of fans who will recite their brand message and buy their music.
MusicRow staff with 2013’s Rising Women on the Row. Pictured (L-R, Front Row): Brandi Simms, Cyndi Forman, Cindy Mabe. (L-R, second row): Cindy Hunt, MusicRow‘s Jessica Nicholson and Sarah Skates, Caitlin Rantala, Mary Ann McCready, Beth Laird. (L-R, Back Row): MusicRow‘s Sherod Robertson and Eric Parker.
UMG is home to Luke Bryan and Eric Church–two successful artists with very different brands. What do you see as the next step in the development of each of their brands?
It’s been really fun and challenging to be a part of these guys’ careers over the past seven years. They are both unique cases in artist development. When you know you have something that special, you can never quit trying. Judging from the first or second albums from either of them, wouldn’t have given you great confidence that they’d be where they are now.
Luke is touring stadiums. His brand really is an extension of his life. When you see him on stage, he doesn’t take himself too seriously and he echoes his brand message of ‘Leave your problems at the door.’ He is a guy who lives to love his life and enjoy every day. In the world we live in, that message cuts through and resonates with the fans.
Eric’s songwriting and live showmanship separate him from everyone. He’s Nashville’s quality control guy. No matter how far he pushes the boundaries of the musical sound, he is so lyrically adept that you will follow him. Eric is never going to make a record that bores anyone and he will always challenge the walls around him because he will never fit in the box. That’s why his fans are diehard fans and that’s why Nashville needs him so desperately. He keeps us all interested.
Celebrating the platinum certification of Eric Church’s project Chief. Pictured (L-R): Producer, Jay Joyce; Q Prime’s John Peets; Capitol Nashville’s Steve Hodges; Eric Church; Capitol Nashville’s Tom Becci; Cindy Mabe. Photo: Alan Poizner
New artist Sam Hunt was recently signed to MCA Nashville. How do you go about differentiating him from the numerous other male solo artists that are dominating the Country radio charts right now?
Sam separates himself in the way he writes, his phrasing, the R&B soulfulness he brings to his music. He’s a dynamic live performer, he is a very visual creator of video, music and performance.
When we were in the process of signing Sam, every discussion was about how we could get music to the fans in a different timeline than the typical 35-week single to album launch mentality. He had already put out an acoustic mix tape on his website for fans to find him. We put a little more strategy into the game plan but it all came from Sam’s original thought that his music is more dynamic than just one single will show. When fans are discovering an artist, you want as much music content as they can have to keep them invested.
We have followed that strategy with our set up. We have had partners like Spotify and Sirius/XM who have invested their own money and time in Sam before we ever had a single at Country radio. We have pushed video content out that is super-serving the young fan base he is building and as he goes in to play each market, they already know multiple songs despite the fact we just went for adds at Country radio. Clear Channel and CBS have both stepped out of the box on our first single “Leave the Night On.” Many more programs and partners are stacked up for the next couple of months and he will be the guy we’re talking about for a long time.
You are the first woman to hold the title of president of a major label in Nashville. How does that make you feel?
I never wanted to get here just because I am a woman, but I am certainly proud to be one in this role. I want to make a difference.