TobyMac drew from both the personal and the political for his new album, The Elements, which releases today (Oct. 12), three years after his Grammy-winning, Gold-certified 2015 project This Is Not A Test.
“Every day there are things you set out to do but at the end of the day, there can be this crazy-world beat down, so I labeled those things ‘the elements,’” he says in describing the album’s title track. For the new album, he continued work with Bryan Fowler and David Garcia.
Vulnerable album track “Scars” was partly inspired by McKeehan’s son Truett, who is pursuing his own musical dreams in Los Angeles.
“I wrote that about a few different relationships but it started centering on my son, and just wanting him to know he is not alone, but at the same time, I want him to experience his own life. Watching people get cuts and bruises in this big crazy world, it’s hard. It’s kind of from that perspective.”
Perhaps the album’s most arresting track comes with “Starts With Me,” featuring CCM rap artist Aaron Cole. TobyMac penned the track, which takes a stark look at racism in America, nearly two years ago. After finishing the production work on the song with Cole Walowac with Capital Kings, Tobymac still felt the song was lacking.
“I thought what if there was another dimension to the song rather than just me?” TobyMac says. “What if it was both sides of this whole race situation that we have in America speaking out? Aaron is an amazing singer and songwriter. I love the fact that it speaks from both sides. I think until we are ready to be that honest with each other and really look at our history and recognize and discuss, then I don’t think true healing will happen.
“I think it comes down to forgiveness, confession and then filling those cracks with deep compassion, I think we can begin. I don’t think it’s a societal, one thing–it starts with each individual and I’m trying to be that in my life. If we can all individually be more aware, I think we can start to see societal change.”
The track also touches on various viewpoints that are passed down through generations, again drawing from his own childhood.
“I think for me when I was growing up…there was never any blatant racism, but there were things said that my dad told me that his dad said, and things that my dad told me that were just subtly racist, and just not where I want to be, you know? And not what I want to pass down to my own children. They were coming from a whole different era, and just to be able to look at those things and sort of recognize the subtle prejudice in them, and say it and name it, and begin to heal from it and change what you are passing down, I think that is really important stuff.”
Since putting out his first album as part of breakthrough CCM group DC Talk in 1989, and through his own solo albums, including 2004’s impactful Welcome To Diverse City, TobyMac has never shied away from confronting racism in its various forms. His Diverse City Band, which he has toured with for more than 15 years, represents a myriad of cultures.
“On the road, we are transparent, we laugh a lot, cry a lot and fight a lot,” he laughs. “We are family. We are close but we are also willing to be honest with each other and I think those relationships, when things happen in society, we discuss them. There have been societal things that are hard, with race relations and to be in a mixed household and in a mixed band, there are all kinds of conversations happening, discussing what the right answers are and how to look at things on a deeper level.
“I’ve gone through years of walking with African American friends and seeing many incidents firsthand, so I think if people have never walked closely with someone of another culture or race, it might be difficult to spot or you might be naive to it. But if you open your eyes and heart and become sensitive and aware, you start to see it, and it might open your heart to confession and forgiveness and compassion.”

Aiming to give fans the first listen, TobyMac traveled across the country this week premiering the record to an intimate group of listeners in Dallas, Houston, Atlanta and Nashville. The fans, gathered through social media and radio stations, were also treated to an evening of Topgolf, harkening back to the 7X GRAMMY® winner’s favorite sport.
Throughout the album, which he wrote both at home and on the road, TobyMac drew deeply from his life over the past three years.
“When I write fictional, people don’t tend to relate as well. When I’m just honest and write about my own life and my own struggles, or the times I was there for someone or when I wasn’t, when I write those things, it tends to resonate with people on a deeper level, because I think people aren’t that different from one another.”
Show Dog Nashville Names Ron Bradley As Director, West Coast Promotion
/by Jessica NicholsonRon Bradley
Show Dog Nashville has added Ron Bradley as Director, West Coast Promotion for the label. Bradley, an eight-year promotion veteran, was formerly with EMI Records Nashville and is based in San Diego.
“Anytime you can sign the ‘Mayor of the West Coast’ as a free agent, you can significantly improve your team,” exclaims Show Dog Nashville’s VP Rick Moxley. “Show Dog is the wild, wild west and Ron is a perfect addition to our staff.”
“My ties to Toby Keith, TK Kimbrell (Toby’s manager), and Mox go back over 15 years from my days working in the beverage industry in Las Vegas and San Diego,” states Bradley. “Now I’m excited to be officially part of the Show Dog team.”
He joins Moxley and the existing SDN promotional team including Greg Sax (Southwest/Midwest), Denise Roberts (Northeast/Midwest), Blake Nixon (Southeast/Mid-South), and administrative assistant Laurie Gore.
Bradley can be reached at ron.bradley@showdogmail.com.
Paul Wright III Launches New Label United Alliance Music Group
/by Lorie HollabaughThe label has formed strategic partnerships with New Day Distributors and Sony/Orchard, and launched with the desire to give independent and veteran artists the tools to succeed in the current landscape by empowering them with creativity, inspiration and control. UAMG has done away with long-term contracts normally associated with traditional label deals, and focuses on providing the artist the tools and knowledge required for sustained success. Other label benefits include artists keeping 100% of all royalties received, Soundscan artist & project registration, UPC and ISRC coding, and much more.
“One of the most important factors that led to the start of UAMG, was hearing the needs of the artists that we worked with for over 25 years at various labels,”says Wright. “We listened and started taking notes on how to meet the needs of independent artists and labels by providing a major label presence for their releases, while allowing independent creativity and control.”
United Alliance Music Group’s current roster includes Jekalyn Carr, CMT Music City cast star Jessica Mack, Joe Pace, Lamar Campbell and many more.
RIAA Awards Upgrades 316 Songs, 29 Albums With September Gold & Platinum Awards
/by Eric T. ParkerAmong those albums was Thomas Rhett‘s Life Changes, which is now officially a Platinum-selling project.
For single shipments, Jon Pardi‘s “Dirt On My Boots” and “Head Over Boots” are both certified double Platinum. Thomas Rhett’s “Marry Me” also enters the double Platinum territory while Pardi’s “Heartache On The Dancefloor” reached Platinum last month. LANCO‘s “Greatest Love Story” is now Platinum.
For Gold singles, Mitchell Tenpenny‘s “Drunk Me” was on the list alongside Dylan Scott‘s “Hooked” and Russell Dickerson‘s “Blue Tacoma.”
CMA’s Sarah Trahern Honored During YWCA Academy For Women Of Achievement Celebration
/by Jessica NicholsonPictured (L-R): Beverly Watts, Nicky Weaver Cheek, Sarah Trahern, Thelma Harper, Kasar Abdullah, Latrisha Jemison and Sara Finley. Photo: Pat Casey Daley.
YWCA Nashville & Middle Tennessee hosted its 27th annual Academy for Women of Achievement celebration and induction dinner at the Music City Center in downtown Nashville Thursday evening (Oct. 11) where CMA Chief Executive Officer Sarah Trahern was among this year’s honorees. One of Trahern’s predecessors, former CMA Executive Director Jo Walker-Meador, received the same recognition 15 years ago. This is only the second time in the 27 year history of the Academy for Women of Achievement that the leader of the same organization has been honored. More than 500 people, including Mayor David Briley and leaders from Nashville’s music, business, government, and philanthropic sectors attended.
In addition to Trahern, the 2018 honorees are Kasar Abdulla, Chief Diversity, Equity and Inclusion Officer at Valor Collegiate Academies; Nicky Weaver Cheek, Philanthropist; Sara Finley, Principal, Threshold Corporate Consulting; Thelma Harper, State Senator of Tennessee; Latrisha Jemison, Regional Community Affairs Manager at Regions Bank; and Beverly Watts, Executive Director of the Tennessee Human Rights Commission.
The Academy for Women of Achievement, the AWA, includes honorees from its 27 years during the YWCA annual dinner held at the Music City Center October 11, 2018.
Photo: Pat Casey Daley.
Proceeds from the AWA recognition dinner help fund the programs of the YWCA, including the Weaver Domestic Violence Center, the largest emergency domestic violence shelter in Tennessee. For 120 years, the YWCA has helped women, girls and families in Nashville and Middle Tennessee build safer, more self-sufficient lives. In addition to its extensive domestic violence services, the YWCA operates a Family Literacy Center to help women and men earn their high school equivalency diploma. Dress for Success Nashville provides professional clothing for women who are entering the workforce. Girls Inc. inspires hundreds of Nashville-area schoolgirls each year to be strong, smart and bold. The AMEND Together program seeks to reduce all violence against women and girls by challenging a culture that supports violence and cultivating healthy masculinity.
The Academy for Women of Achievement was launched locally in 1992 by YWCA Nashville & Middle Tennessee, and it is being presented for the 13th consecutive year by First Tennessee. This year’s recipients join 158 other women who hold this distinctive honor.
TobyMac Draws From Personal Reflections On New Album ‘The Elements’
/by Jessica Nicholson“Every day there are things you set out to do but at the end of the day, there can be this crazy-world beat down, so I labeled those things ‘the elements,’” he says in describing the album’s title track. For the new album, he continued work with Bryan Fowler and David Garcia.
Vulnerable album track “Scars” was partly inspired by McKeehan’s son Truett, who is pursuing his own musical dreams in Los Angeles.
“I wrote that about a few different relationships but it started centering on my son, and just wanting him to know he is not alone, but at the same time, I want him to experience his own life. Watching people get cuts and bruises in this big crazy world, it’s hard. It’s kind of from that perspective.”
Perhaps the album’s most arresting track comes with “Starts With Me,” featuring CCM rap artist Aaron Cole. TobyMac penned the track, which takes a stark look at racism in America, nearly two years ago. After finishing the production work on the song with Cole Walowac with Capital Kings, Tobymac still felt the song was lacking.
“I thought what if there was another dimension to the song rather than just me?” TobyMac says. “What if it was both sides of this whole race situation that we have in America speaking out? Aaron is an amazing singer and songwriter. I love the fact that it speaks from both sides. I think until we are ready to be that honest with each other and really look at our history and recognize and discuss, then I don’t think true healing will happen.
“I think it comes down to forgiveness, confession and then filling those cracks with deep compassion, I think we can begin. I don’t think it’s a societal, one thing–it starts with each individual and I’m trying to be that in my life. If we can all individually be more aware, I think we can start to see societal change.”
The track also touches on various viewpoints that are passed down through generations, again drawing from his own childhood.
“I think for me when I was growing up…there was never any blatant racism, but there were things said that my dad told me that his dad said, and things that my dad told me that were just subtly racist, and just not where I want to be, you know? And not what I want to pass down to my own children. They were coming from a whole different era, and just to be able to look at those things and sort of recognize the subtle prejudice in them, and say it and name it, and begin to heal from it and change what you are passing down, I think that is really important stuff.”
Since putting out his first album as part of breakthrough CCM group DC Talk in 1989, and through his own solo albums, including 2004’s impactful Welcome To Diverse City, TobyMac has never shied away from confronting racism in its various forms. His Diverse City Band, which he has toured with for more than 15 years, represents a myriad of cultures.
“On the road, we are transparent, we laugh a lot, cry a lot and fight a lot,” he laughs. “We are family. We are close but we are also willing to be honest with each other and I think those relationships, when things happen in society, we discuss them. There have been societal things that are hard, with race relations and to be in a mixed household and in a mixed band, there are all kinds of conversations happening, discussing what the right answers are and how to look at things on a deeper level.
“I’ve gone through years of walking with African American friends and seeing many incidents firsthand, so I think if people have never walked closely with someone of another culture or race, it might be difficult to spot or you might be naive to it. But if you open your eyes and heart and become sensitive and aware, you start to see it, and it might open your heart to confession and forgiveness and compassion.”
Aiming to give fans the first listen, TobyMac traveled across the country this week premiering the record to an intimate group of listeners in Dallas, Houston, Atlanta and Nashville. The fans, gathered through social media and radio stations, were also treated to an evening of Topgolf, harkening back to the 7X GRAMMY® winner’s favorite sport.
Throughout the album, which he wrote both at home and on the road, TobyMac drew deeply from his life over the past three years.
“When I write fictional, people don’t tend to relate as well. When I’m just honest and write about my own life and my own struggles, or the times I was there for someone or when I wasn’t, when I write those things, it tends to resonate with people on a deeper level, because I think people aren’t that different from one another.”
Breaking: Rob Beckham Departs WME
/by Eric T. ParkerRob Beckham
Rob Beckham, co-head of Nashville’s WME office and agent for Garth Brooks, Brad Paisley, Chase Bryant, Chris Young, Jake Owen, and many others has departed the agency, MusicRow has confirmed.
There is no reply about the reason for his departure, at press time.
The remaining co-heads for the Nashville office are Joey Lee, Jay Williams, Greg Oswald and Scott Clayton.
Beckham guided touring, film, literary and sponsorship opportunities for his clients. He was named to Billboard’s Power 100 and Nashville Power Players lists, as well as Variety‘s top touring agents and Music City Impact Report. Awards include CMA Talent Agent of the Year, T.J. Martell Ambassador of the Year, NATD honors, and 2016 Nashville Swan Ball award recognizing dedication to philanthropy and the arts. He is on the board of the CMA (President-Elect), T.J. Martell Foundation, Vanderbilt-Ingram Cancer Center and Cheekwood.
CMA Songwriters Series Visits L.A. With Florida Georgia Line, RaeLynn, Canaan Smith
/by Lorie HollabaughPictured (L-R): Florida Georgia Line, RaeLynn, HARDY, Corey Crowder, Canaan Smith, and Ernest K. Photo: Caitlin Miller/CMA
The CMA visited Los Angeles Wednesday (Oct. 10) with multi-platinum superstar duo Florida Georgia Line, joined by Corey Crowder, Ernest K., HARDY, RaeLynn and Canaan Smith to meet with students from the Harmony Project followed by a sold-out CMA Songwriters Series performance at The Novo.
On Wednesday afternoon Crowder, Ernest K., HARDY, RaeLynn and Smith welcomed students from Harmony Project at The Novo for a conversation about the craft of songwriting, and FGL’s Tyler Hubbard and Brian Kelley surprised the group and shared their own tips on songwriting before inviting the students to watch soundcheck. Following soundcheck, the CMA Foundation and U.S. Bank surprised students with 102 new musical instruments as well as tickets to attend the CMA Songwriters Series show that evening.
Following the visit, the artists took The Novo stage to perform and share the stories behind their hits. FGL kicked off the night with their 2013 CMA Awards Single of the Year “Cruise,” as songwriters joined the duo on stage throughout the night, praising each other for their work and cracking jokes in between songs. The show wrapped with the full lineup performing FGL’s record-breaking No. 1 hit “Meant to Be,” that had the entire crowd up on their feet as Kelley addressed the students from Harmony Project in the audience and said, “Rock on. Don’t take no for an answer. Chase your dreams. If we can do this, you can too!”
Harmony Project provides tuition-free music education and social support to 3,500 youth across Los Angeles, Southern California and beyond. More than 90 percent of students in the program, which begins in elementary school, go on to graduate high school and enter college. The CMA Foundation provided a $50,000 grant to Harmony Project this year and has invested $350,000 through a five-year partnership. Additionally, U.S. Bank granted $25,000 to Harmony Project as part of its Community Possible giving platform and its Places to Play partnership with the CMA Foundation.
Photo by Dustin Downing/CMA
GMA Rounds Out Talent Lineup For Upcoming 49th Annual Dove Awards
/by Lorie HollabaughThe final round of performers for the upcoming 49th Annual GMA Dove Awards Oct. 16 in Nashville has been announced by the Gospel Music Association and include: KB, Anthony Brown & Group TherAPy with 1K Phew. Brian Courtney Wilson, Brian and Jenn Johnson, Chonda Pierce, Erwin Brothers, Israel Houghton, Joel Houston, Jonathan McReynolds, Jordan Feliz, Joseph Habedank, Rebecca St. James, Trace Adkins and The Walls Group will join the show as presenters.
The awards show will air exclusively on TBN Oct. 21 at 8 p.m. CT. Previously announced performers include Big Daddy Weave, Cory Asbury, Jekalyn Carr, for KING & COUNTRY, Kirk Franklin, Koryn Hawthorne, Lauren Daigle, Natalie Grant, Newsboys, Social Club Misfits, Tauren Wells, Tori Kelly, Zach Williams and Jason Crabb with Rascal Flatts.
Brett Young Celebrates “Bucket List” Moment with Headlining Ryman Auditorium Show And Chart-Topper “Mercy”
/by Jessica NicholsonCountry artist Brett Young performs at the Ryman Auditorium on October 10, 2018 in Nashville, Tennessee. Photo: Jason Kempin/Getty Images
When CMA New Artist of the Year nominee Brett Young stepped to center stage at the venerable Ryman Auditorium on Oct. 10 for his first sold-out headlining show at the Nashville institution, he was checking off a dream performance that has long been on his bucket list.
“I have a top 10 list of venues I’ve always wanted to play and the Ryman is definitely in that,” Young told MusicRow the day before his headlining show. “I played Madison Square Garden with Luke [Bryan], Hollywood Bowl and Bridgestone Arena with Lady Antebellum, and The Gorge [Amphitheater] for Watershed. The only two left have been the Ryman, and Red Rocks in Colorado.”
The Ryman’s highly-praised acoustics perfectly complemented Young’s warm voice, which dripped with blue-eyed soul as he offered renditions of his four No. 1 songs from his debut album, as well as new gems from his forthcoming second BMLG Records album Ticket To L.A., due Dec. 7.
Country artist Brett Young performs at the Ryman Auditorium on October 10, 2018 in Nashville, Tennessee. Photo: Jason Kempin/Getty Images
Previously, Young had only appeared at the Ryman Auditorium twice—and both of those appearances were one-song performances.
“They were both great experiences, but with the Ryman being such a bucket list item for me, they don’t count—not until I’m a headliner and it’s my name on the ticket. It’s an honor to walk on that stage at any moment, but this feels like the real rite of passage.”
Just hours before his Ryman Auditorium show, Young celebrated the fourth consecutive No. 1 song from his self-titled BMLG Records debut album, with “Mercy.” The song spent two weeks at the top of the country charts and has been certified Platinum, as has his debut album. “Mercy” follows his Platinum-certified “Sleep Without You,” 3x Platinum “In Case You Didn’t Know,” and Platinum-certified “Like I Loved You.”
Industry members gathered to celebrate “Mercy” at Nashville Underground, a restaurant and music venue owned by pop star Gavin DeGraw, who also makes an appearance on Young’s Ticket To L.A.
Pictured (L-R): BMLG Records’ Madeline Farr, Michelle Kammerer, Jimmy Harnen, Andrew Thoen, Brett Young, Matthew Hargis, Cherylynne Nader, Producer Dann Huff
ASCAP’s Michael Martin and BMI’s Leslie Roberts hosted the event, which feted songwriters Young (ASCAP) and Sean McConnell (BMI), as well as producer Dann Huff.
The song marked beloved Nashville artist and writer Sean McConnell’s first No. 1 country song. McConnell also co-wrote the final track on Young’s Ticket To L.A. album, titled “I Don’t Wanna Write This Song.”
Pinnacle Bank and First Tennessee Bank were also honored for their part in presenting the No. 1 party. Others celebrating the chart-topping hit were Warner/Chappell’s BJ Hill, Alicia Pruitt, Big Machine Music’s Mike Molinar, members of Young’s management team at 377 Management, and Big Machine Label Group’s Jimmy Harnen. Young and McConnell were also honored with MusicRow Magazine’s Challenge Coins, to honor their No. 1 song.
Pictured (L-R): Big Machine Music’s Mike Molinar, BMLG’s Laurel Kittleson, BMI’s Leslie Roberts, Producer Dann Huff, Sean McConnell, Warner Chappell’s BJ Hill, Brett Young, ASCAP’s Michael Martin, BMLG Records’ Jimmy Harnen
Pictured: Sean McConnell, Brett Young celebrate their MusicRow Magazine No. 1 Challenge Coins.
Kip Moore Announces Acoustic EP, Sets Tour With Charlie Worsham, Jillian Jacqueline
/by Jessica NicholsonKip Moore returns with the seven-song project Room To Spare: The Acoustic Sessions EP on Nov. 16. Moore co-wrote five of the collection’s seven tracks, which also features writers including Luke Dick, Josh Kear, Dan Couch, Charlie Worsham, Troy Verges and more.
Worsham, along with Jillian Jacqueline, will join Moore on the Room To Spare: Acoustic Tour, which launches in Milwaukee, Wisconsin on Nov. 29 and includes dates in Des Moines, Iowa (Nov. 30), Emporia, Kansas (Dec. 1), and Akron, Ohio (Dec. 8). Tickets will go on sale Friday, Oct. 19 at 10 a.m. local time.
Room To Spare: The Acoustic Sessions Track List:
1. Plead The Fifth (Acoustic Version)
(Luke Dick, Josh Kear)
2. Tennessee Boy
(Kip Moore, Dan Couch)
3. Love You To The Moon
(Charlie Worsham, Natalie Hemby, Luke Dick)
4. It Ain’t California
(Kip Moore, Charlie Worsham, Jon Mabe)
5. Wish It Was Me
(Kip Moore, Adam Browder, Scott Stepakoff, Dan Couch)
6. Come Home With You
(Kip Moore, Troy Verges, Blair Daly)
7. Part Of Growing Up
(Kip Moore, Josh Miller, Andrew DeRoberts)