Weekly Chart Report (9/20/13)

SPIN ZONE

Painted Horse recording artist Ryan Broshear (R) performed his latest single “Make Each Moment Last” when he opened for Merle Haggard (L) in Franklin, OH earlier this month. Haggard is featured as one of MusicRow's most added singles this week, titled “I Think I’ll Just Stay Here And Drink” with Hank Williams Jr. on Blaster Records.

Painted Horse recording artist Ryan Broshear (R) performed his latest single “Make Each Moment Last” when he opened for Merle Haggard (L) in Franklin, OH earlier this month. Haggard is featured as one of MusicRow‘s most added singles this week, titled “I Think I’ll Just Stay Here And Drink” with Hank Williams Jr. on Blaster Records.


Stations can’t stop serving up Toby Keith’s “Drinks After Work,” which tops MusicRow’s chart this week with 3139 spins. Meanwhile, Luke Bryan’s “That’s My Kind of Night” climbs two spots, moving to No. 2. Blake Shelton’s “Mine Would Be You” holds the No. 3 spot for the second consecutive week, while Tim McGraw’s “Southern Girl” heads south, landing at No. 4. Miranda Lambert’s “All Kind’s Of Kinds” continues to sit at No. 5. Rounding out the Top 10 this week is Taylor Swift’s “Red” at No. 6, Eric Paslay’s “Friday Night” at No. 7, Eli Young Band’s “Drunk Last Night” at No. 8, Darius Rucker’s “Radio” at No. 9 and Jake Owen’s “Days of Gold” at No. 10.
Keith Urban and Lambert’s “We Were Us” is once again the week’s greatest gainer, shooting to No. 30 with a whopping 664 more spins. Zac Brown Band’s “Sweet Annie” jumps seven spots, moving to No. 24 with another 249 spins. Dierks Bentley’s “I Hold On” leaps to No. 27 with another 230 spins, while Bryan’s “That’s My Kind of Night” reaches No. 2 with an extra 223 spins. Finally, The Band Perry’s “Don’t Let Me Be Lonely” comes closer to the Top 10, landing at No. 15 with an added 216 spins.
MusicRow welcomes six stimulating debuts this week, with Outshyne’s “Moonlight Crush” debuting at No. 66, American Young’s “Love Is War” at No. 69, Brothers Osborne’s “Let’s Go There” at No. 72, Randy Houser’s “Goodnight Kiss” at No. 77, Gary Allan’s “It Ain’t The Whiskey” at No. 79 and Brent Cobb’s “Diggin’ Holes” at No. 80.
Frozen Playlists: KIAI, KYYK, WXXK
News: Former WPPL-FM Blue Ridge, Ga. reporter Jim Quinton is launching an artist consulting firm called Radio Promotion Nashville in Nashville, Tenn. The firm will help guide artist careers and offer various services, including promotion. To contact RPM, call 615-920-2284.
In other news, MusicRow reporting station WKDZ-FM Cadiz, Ky. has been crowned the Small Market Station of the Year at the 2013 National Association of Broadcasters’ Marconi Radio Awards. The distinguished awards recognize radio’s outstanding personalities and stations. To offer congratulations and learn more about WKDZ, contact the stations’s general manager Beth Mann at [email protected].
Justin Moore recently entertained radio friends from across the country in Arkansas at Gaston’s White River Resort in promotion of his latest album, out this week, titled Off The Beaten Path on The Valory Music Co. Pictured (L-R) BACK: Eric Arnold (Warpspeed/NRA Country), Brad Howell (Valory Music Co.) Amy Staley (VMC), Drew Bland (KMLE), Dave O'Brien (WLHK), Brian Douglas (Westwood One), Bob Robbins (KSSN), Lia Knight (Lia Show), Penny Mitchell (Westwood One), John Paul (Westwood One), Clay Moden (WYRK). MIDDLE: Rick Moore (KTTS), Summer Stevens (KTTS), Curly Clark (KTTS), Nina D (KMLE), Justin Moore, Mandy McCormick (BMLG). FRONT: Billy Dukes (Taste Of Country), Jackie Campbell (BMLG), George Briner (VMC), John Zarling (BMLG).

Justin Moore recently entertained radio friends from across the country in Arkansas at Gaston’s White River Resort in promotion of his latest album, out this week, titled Off The Beaten Path on The Valory Music Co. Pictured (L-R) BACK: Eric Arnold (Warpspeed/NRA Country), Brad Howell (Valory Music Co.) Amy Staley (VMC), Drew Bland (KMLE), Dave O’Brien (WLHK), Brian Douglas (Westwood One), Bob Robbins (KSSN), Lia Knight (Lia Show), Penny Mitchell (Westwood One), John Paul (Westwood One), Clay Moden (WYRK). MIDDLE: Rick Moore (KTTS), Summer Stevens (KTTS), Curly Clark (KTTS), Nina D (KMLE), Justin Moore, Mandy McCormick (BMLG). FRONT: Billy Dukes (Taste Of Country), Jackie Campbell (BMLG), George Briner (VMC), John Zarling (BMLG).


Upcoming Singles
September 23
Sara Evans/Slow Me Down/RCA Nashville
Randy Houser/Goodnight Kiss/Stoney Creek Records
Erica Nicole/Daughter Of The Revolution/Heaven-Nine North-Turnpike
Hank Williams Jr. feat. Merle Haggard/I Think I’ll Just Stay Here And Drink/Bocephus-Blaster-Quarterback
Gary Allan/It Ain’t The Whiskey/MCA Nashville
September 30
Brandon Hamilton/You Give Me That/Nine North-Turnpike
LoCash Cowboys/Best Seat In The House/Average Joes-Tenacity
Brett Eldredge/Beat Of The Music/Atlantic-WMN
Krystal Keith/Get Your Redneck On/Show Dog-Universal
October 7
Leah Turner/Take The Keys/Columbia Nashville

Joanna


New On The Chart—Debuting This Week
Artist/song/label — chart pos.
Outshyne/Moonlight Crush/MillStar – 66
American Young/Love Is War/Curb – 69
Brothers Osborne/Let’s Go There/EMI Nashville – 72
Randy Houser/Goodnight Kiss/Stoney Creek – 77
Gary Allan/It Ain’t The Whiskey/MCA – 79
Brent Cobb/Diggin’ Holes/Carnival – 80
Most Added
Artist/song/label — New Adds
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-Hit Red Records – 34
Brothers Osborne/Let’s Go There/EMI Nashville – 15
Little Big Town/Sober/Capitol – 11
Hunter Hayes feat. Jason Mraz/Everybody’s Got Somebody But Me/Atlantic-Warner Bros. – 10
American Young/Love Is War/Curb – 10
Hank Williams Jr. feat. Merle Haggard/I Think I’ll Just Stay Here And Drink/Blaster – 9
Dierks Bentley/I Hold On/Capitol  – 8
Gary Allan/It Ain’t The Whiskey/MCA Nashville – 8
Sara Evans/Slow Me Down/RCA – 7
Rachel Holder/Lord Help Me/Curb – 7
Greatest Spin Increase
Artist/song/label — spin+
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-Hit Red Records – 664
Zac Brown Band/Sweet Annie/Southern Ground-Atlantic – 249
Dierks Bentley/I Hold On/Capitol – 230
Luke Bryan/That’s My Kind of Night/Capitol – 223
The Band Perry/Don’t Let Me Be Lonely/Republic Nashville – 216
On Deck—Soon To Be Charting
Artist/song/label — spins
Tommy Dalton/Sweet/Red Horseshoe Records – 230
North 40/Hey Girl Hey/Rhymetown Entertainment- 210
Stephanie Grace/Loser/SMG – 209
Tim Ash/Broke/SMG – 193
Due West/Slide On Over/Sovereign 3 Records – 183

Warner Bros./WMN entertainer Blake Shelton played this week’s No. 3 single “Mine Would Be You” to a sold out show in Milwaukee after taking part in a radio hang. Pictured (L-R) BACK: Mike Ferris (WMAD), Fletcher Keys (WWQM), Charli McKenzie (WNCY), Shelton, Dave Ogden (WWQM), Kerry Wolf (WMIL). FRONT: Katie Bright (WMN) with her baby-bjorned son Leo, and Kristen Williams (WMN).

Warner Bros./WMN entertainer Blake Shelton played this week’s No. 3 single “Mine Would Be You” to a sold out show in Milwaukee after taking part in a radio hang. Pictured (L-R) BACK: Mike Ferris (WMAD), Fletcher Keys (WWQM), Charli McKenzie (WNCY), Shelton, Dave Ogden (WWQM), Kerry Wolf (WMIL). FRONT: Katie Bright (WMN) with her baby-bjorned son Leo, and Kristen Williams (WMN).


Landing 'on deck' this week with "Hey Girl Hey," North 40's Paige Logan recently received a "kiss" from a young cardboard cutout of Brad Paisley at WYCE. Pictured (L-R): Logan, Ben Merritt (WYCE), and North 40's Heather Looney.

Landing ‘on deck’ this week with “Hey Girl Hey,” North 40’s Paige Logan recently received a “kiss” from a young cardboard cutout of Brad Paisley at WYCE. Pictured (L-R): Logan, Ben Merritt (WYCE), and North 40’s Heather Looney.


 

650 AM WSM General Manager Tom English Resigns

Tom English

Tom English


650 AM WSM General Manager Tom English has resigned. English’s last day with the historic radio station will be Friday, Sept. 27. He has accepted a currently undisclosed opportunity outside of radio.
“This past 18 months has been some of the best of my career,” English said in a statement. “As I’ve said before, Steve Buchanan basically handed me the keys to this priceless Classic, said ‘Don’t wreck it’ and let me drive. I cannot thank him enough for that support and trust. And I cannot thank this amazing team enough for their hard work, patience and the education they have afforded me. No team with whom I have ever worked has more passion and dedication toward a radio station.”
English was appointed General Manager of 650 AM WSM in 2012. He has served in numerous capacities during his 30-year career in broadcasting. Previously, English served as VP/Market Manager for Clear Channel Radio in Nashville (including WSIX). He was with the station for eight years, and was named Clear Channel Innovation Award-winner in 2005 and 2006. He also served as chairman of the Tennessee Association of Broadcasters in 2008.
Applications are being accepted for the General Manager position at 650 AM WSM at rymanhp.com.

Rhapsody Restructures, President Jon Irwin Steps Down

rhapsody-logoOnline music service Rhapsody president Jon Irwin has stepped down, and the company has replaced CFO Adj Dehejia and terminated approximately 30 employees or 15 percent of the staff, according to several reports. Dehejia will be replaced by ex-Starbucks executive Ethan Rudin. Other staff additions will include chief technology officer Brian Ringer; Sr. VP, Americas, Paul Springer; and Sr. VP, Europe, Thorsten Schliesche.
The company’s changes come on the heels of an investment by Columbus Nova Technology Partners, which has placed principals Jason Epstein and Andrew Intrater on Rhapsody’s board.

CRS Announces 2013 “CRS Battle of the Bands” Lineup

crs battle of the band 2013For the second year in a row, representatives from labels and other music affiliated companies have assembled bands to compete in the “CRS Battle of the Bands” contest, which will be held Sept. 26, 2013 at 3rd & Lindsley. This year’s bands are comprised of employees from Hard Rock Café, Renaissance Hotel, Sony Music Nashville, SunTrust Sports & Entertainment and Warner Music Group.
Warner Music Group and Sony Music Nashville will return for the second year to battle it out. Bands representing Renaissance Hotel, SunTrust Sports & Entertainment and Hard Rock Café will be making their debut appearances.
“Last year’s event was such a success and we can not wait to relive the fun once again,” said CRS Executive Director Bill Mayne. “To add a little twist to the event, we expanded the lineup to include participants from other companies within the industry and not just labels.”
Proceeds from the event will go toward the CRS scholarship fund and the Country Radio Hall of Fame. The “CRS Battle of the Bands” is a private, industry-only event. Last year’s “Battle of the Bands” was sold out and raised enough funds to enable the organization to create a new endowment, which will be announced soon. Band names and musicians will also be announced in the coming days.
There are a limited number of tables still available. Please contact the CRS office at 327-4487 or email [email protected] or [email protected] for more information.

CBS Radio, BBR Music Group Bring Fans Seven Shows In Seven Days

bbr cbs radio1CBS Radio and the BBR Music Group have partnered to offer fans the chance to meet seven of their favorite artists in seven days in seven different cities. Beginning Monday (Sept. 16), CBS Radio’s country stations will launch a national multi-market promotion which will drive listeners to Radio.com to enter-to-win their way onto a private jet for a week-long, music-jammed journey around the U.S. to see seven concerts during seven back-to-back nights in seven different cities with BBR Music Group Recording artists. The grand prize winner, along with his or her guest, will also have the opportunity to meet each artist.
The contest winner’s jet setting, whirlwind week includes:
· Stop #1: Rachel Farley — Oct. 21 in Nashville, Tenn.
· Stop #2: Parmalee — Oct. 22 in Asheville, N.C.
· Stop #3: Randy Houser — Oct. 23 in Charleston, S.C.
· Stop #4: Jason Aldean — Oct. 24 in Memphis, Tenn.
· Stop #5: Thompson Square — Oct. 25 in Tampa, Fla. (Part of the Dirt Road Diaries tour)
· Stop #6: Dustin Lynch — Oct. 26 in Bossier City, La. (Part of the Light The Fuse tour)
· Stop #7: Joe Nichols — Oct. 27 in New Orleans, La. (Special acoustic performance prior to the New Orleans/Buffalo game)
The contest will run through Friday, Sept. 27 and will be featured on the following CBS Radio stations: KFRG/Riverside, Calif.; KILT/Houston; KMLE/Phoenix; KMNB/Minneapolis; KMPS/Seattle; KNCI/Sacramento, Calif.; WDSY/Pittsburgh; WQYK/Tampa, Fla.; WSOC/Charlotte, N.C.; WUSN/Chicago; WYCD/Detroit.
The grand prize winner will be chosen on Monday, Sept. 30 and announced on-air and at Radio.com. For official rules/regulations, visit radio.com.

Cumulus Media Partners With Rdio

Cumulus LogoCumulus Media Inc. has announced a partnership with digital music service Rdio. In exchange for a significant stake in Rdio’s parent company Pulser Media, Cumulus will provide Rdio with exclusive content and advertising promotions over a five year period. Additionally, Rdio will use the Cumulus sales model to monetize ad-supported free products, like music on-demand, custom playlists and content formed by Cumulus.
“This partnership leverages our premier broadcast and content assets along with Rdio’s acclaimed digital audio platform – enabling consumers to listen to whatever they want, whenever they want, however they want,” said Cumulus CEO Lew Dickey.
Founded by the co-creator of Skype, Rdio allows users to build digital music collections and play and share more than 20 million songs. The service has received praise from media outlets ranging from Mashable to The New York Times.
“We are thrilled to be partnering with Cumulus and their robust network of radio stations and premium content,” said Rdio CEO Drew Larner. “This monumental deal is the first time a digital and a broadcast platform have come together in this way and we’re eager to bring the Rdio experience to the greater Cumulus listening audience.”

'MusicRow' No. 1 Song

tim mcgraw southern girlTim McGraw takes his “Southern Girl” to the No. 1 spot on this week’s MusicRow Chart. After only 12 weeks, the Rodney Clawson, Jaren Johnston and Lee Thomas Miller-written single ascends to the peak position from the Big Machine offices.
“Southern Girl” is the fourth single from McGraw’s Two Lanes of Freedom album. A tour by the same name wrapped in Virginia Beach, Va. at the end of July. By the end of the tour, McGraw not only gave away a customized 2013 Dodge Challenger SRT, but continued the HomeFront program, which awarded mortgage-free homes to 31 veterans in need.

McGraw and Faith Hill’s second Soul2Soul engagements begin at Vegas’ Venetian in October, with tickets available now. Dates at the Resort Hotel Casino run through April 2014.

McGraw garnered three nominations for “Highway Don’t Care” alongside Keith Urban and Taylor Swift for the Nov. 6 CMA events. Final ballots for the program will due Monday, Oct. 28 (5:00 PM/CT) after being sent to CMA members on Thursday, Oct. 10.

Weekly Chart Report (9/13/13)

Keith Urban (R) recently stopped by the CMT Radio Live to chat with Cody Alan (L) about the release of his new album, “Fuse,” which dropped this week. His latest single “We Were Us” is our highest debut this week, cutting it’s way to No. 50.

Keith Urban (R) recently stopped by the CMT Radio Live to chat with Cody Alan (L) about the release of his new album, Fuse, which dropped this week. His latest single “We Were Us” is our highest debut this week, cutting its way to No. 50.


SPIN ZONE
After spending 12 weeks on the chart, Tim McGraw’s “Southern Girl” heads north, taking the No. 1 spot with 3170 spins. Meanwhile, Toby Keith’s “Drinks After Work” strengthens its buzz, moving to No. 2. Blake Shelton’s “Mine Would Be You” dashes to No. 3, while Luke Bryan’s “That’s My Kind Of Night” moves to No. 4. Miranda Lambert, who recently celebrated the No. 1 status of “Mama’s Broken Heart,” holds the No. 5 spot for the second week in a row with her single “All Kinds Of Kinds.” Rounding out the Top 10 this week is Jason Aldean’s “Night Train” at No. 6, Taylor Swift’s “Red” at No. 7, Eric Paslay’s “Friday Night” at No. 8, Eli Young Band’s “Drunk Last Night” at No. 9 and Darius Rucker’s “Radio” at No. 10.
Powerhouses Keith Urban and Lambert are the week’s greatest gainers, with their song “We Were Us” skyrocketing to No. 50 with 547 spins. The Band Perry’s “Don’t Let Me Be Lonely” jumps six spots, moving to No. 17 with another 348 spins. Bryan’s “That’s My Kind Of Night” rises to No. 4 with an added 326 spins, while Zac Brown Band’s “Sweet Annie” leaps to No. 31 with an extra 260 spins. Finally, Jake Owen’s “Days Of Gold” ascends to No. 13 with 238 more spins.
MusicRow welcomes six spectacular debuts this week, with Urban and Lambert’s “We Were Us” debuting at No. 50, Jo Dee Messina’s “Peace Sign” at No. 70, Zane Williams’ “Overnight Success” at No. 73, Clinton Gregory’s “You Smile” at No. 77, Tony Stampley’s “When I Get On A Roll” at No. 79 and Tommy Dalton’s “Sweet” at No. 80.
Frozen Playlists: WXMM, WKWS, WXXK
In between performances at the My Country 96.1 VetsRock Show on Long Island this past weekend, Rachel Holder––whose “Lord Help Me” single from Curb takes No. 40 this week––was able to play some corn hole in with Brantley Gilbert.

In between performances at the My Country 96.1 VetsRock Show on Long Island this past weekend, Rachel Holder––whose “Lord Help Me” single from Curb takes No. 40 this week––was able to play some corn hole in with Brantley Gilbert.


Upcoming Singles
September 16
Derek Anthony/Cowboy Way/B L U A N T Music Group
Jamie Stever/Make My Day/Tri-Mount Entertainment
Colton James/101 Proof/Nine North
Payton Taylor/Small Town Paradise/Payton Taylor
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-RCA Nashville
September 23
Sara Evans/Slow Me Down/RCA Nashville
Randy Houser/Goodnight Kiss/Stoney Creek Records
Erica Nicole/Daughter Of The Revolution/Heaven-Nine North-Turnpike
Hank Williams Jr. feat. Merle Haggard/I Think I’ll Just Stay Here And Drink/Bocephus-Blaster-Quarterback
Gary Allan/It Ain’t The Whiskey/MCA Nashville
September 30
Brandon Hamilton/You Give Me That/Nine North-Turnpike
LoCash Cowboys/Best Seat In The House/Average Joes-Tenacity
Brett Eldredge/Beat Of The Music/Atlantic-WMN
Krystal Keith/Get Your Redneck On/Show Dog-Universal
October 7
Leah Turner/Take The Keys/Columbia Nashville
New On The Chart—Debuting This Week
Artist/song/label — chart pos.
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-Hit Red Records – 50
Jo Dee Messina/Peace Sign/Dreambound Records – 70
Zane Williams/Overnight Success/BE Music – 73
Clinton Gregory/You Smile/Melody Roundup Music – 77
Tony Stampley/When I Get On A Roll/Shongaloo Records – 79
Tommy Dalton/Sweet/Red Horseshoe Records – 80
Most Added
Artist/song/label — New Adds
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-Hit Red Records – 42
Hunter Hayes feat. Jason Mraz/Everybody’s Got Somebody But Me/Atlantic-Warner Bros. – 14
Dierks Bentley/I Hold On/Capitol – 14
Zac Brown Band/Sweet Annie/Southern Ground-Atlantic – 14
Jo Dee Messina/Peace Sign/Dreambound Records – 10
Randy Houser/Goodnight Kiss/Stoney Creek – 9
Brothers Osborne/Let’s Go There/EMI Nashville – 9
The Band Perry/Don’t Let Me Be Lonely/Republic Nashville – 8
Greatest Spin Increase
Artist/song/label — spin+
Keith Urban feat. Miranda Lambert/We Were Us/Capitol Nashville-Hit Red Records – 547
The Band Perry/Don’t Let Me Be Lonely/Republic Nashville – 348
Luke Bryan/That’s My Kind of Night/Capitol – 326
Zac Brown Band/Sweet Annie/Southern Ground-Atlantic – 260
Jake Owen/Days of Gold/RCA Nashville – 238
On Deck—Soon To Be Charting
Artist/song/label — spins
Outshyne/Moonlight Crush/Millstar – 216
Brent Cobb/Diggin’ Holes/Carnival – 205
American Young/Love Is War/Curb – 186
Randy Houser/Goodnight Kiss/Stoney Creek – 184
Tim Ash/Broke/SMG – 167
Toby Keith, whose “Drinks After Work” has our No. 2 spot this week, took his 'Hammer Down Tour' to Indianapolis and visited with WKLH staff. Pictured (L-R): Fritz Moser (WKLH MD), Keith, Lisa Wall (WLHK), Dave O'Brien (WLHK mornings), and Bob Richards (WLHK OM/PD)

Toby Keith, whose “Drinks After Work” has our No. 2 spot this week, took his ‘Hammer Down Tour’ to Indianapolis and visited with WKLH staff. Pictured (L-R): Fritz Moser (WKLH MD), Keith, Lisa Wall (WLHK), Dave O’Brien (WLHK mornings), and Bob Richards (WLHK OM/PD).


Streamsound artist Austin Webb recently performed his most recent single “Slip On By” at a bonfire charity show for WRNX, benefiting the local police and firemen in the city of East Longmeadow, Mass. RCA Nashville’s Bush Hawg also played. Pictured (L-R): Back - Mike Tyler (WRNX), Austin Webb and Bush Hawg members Shaun Ames, Alex Wilshire, Craig Hand, Ben Helton, Russ Caldwell and Jim Phipps. Front - Streamsound’s Tyler Waugh and RCA Records Nashville’s Dan Nelson

Streamsound artist Austin Webb recently performed his most recent single “Slip On By” at a bonfire charity show for WRNX, benefiting the local police and firemen in the city of East Longmeadow, Mass. RCA Nashville’s Bush Hawg also played. Pictured (L-R): Back – Mike Tyler (WRNX), Austin Webb and Bush Hawg members Shaun Ames, Alex Wilshire, Craig Hand, Ben Helton, Russ Caldwell and Jim Phipps. Front – Streamsound’s Tyler Waugh and RCA Records Nashville’s Dan Nelson.

Charlie Cook On Air: I Wanna Talk About Me

Charlie Cook

Charlie Cook


The start of the college football season. The new NFL season. The ending of great TV shows like Breaking Bad. The start of the network TV season, filled with new shows and the return of favorites like Big Bang Theory and Scandal. The baseball playoffs and The World Series. The NHL season is just a couple of weeks away. High school football every Friday night. Add 40+ hour work weeks and homework every day with the kids. The holiday season is not far off and your listeners are starting to go online to do some shopping. As I write this The United States is still involved with the politics of a new conflict in the Middle East so that dominates the news every day.
Where is your radio station, or your recording career, in all of this? Are you relevant? Are you relatable? Are you a diversion?
It is a lot easier for radio stations to become involved in the listeners’ day. All of the topics mentioned in the first few paragraphs can be subjects for bits or phone conversations. No matter your format, your market is touched by some or all of this. Talking about these subjects makes you local and gets you between the listener and their lives. It connects you to the listener without them even realizing you have done so.
As the new television season kicks off, how about soliciting your listeners to view some of the new shows and review them for your audience? Assign a half dozen listeners and schedule them throughout the first week of the season. How about having contests on the air with listeners Friday morning to pick High School football winners or have each of the morning show’s participants compete with each other?
I know good morning shows already do all of this every morning, but my point is the 15 or so events that are all happening around the same time can cause your staff to sound overwhelmed and lose the listener’s “little things” that mean more to them than to us.
I mentioned that it is easier for radio to pull this off than an individual artist. Performers don’t really have the forum, but I suggest you schedule some time with radio stations around the country in the next month and come prepared to talk, not about your new CD, which will get the needed promotion, but about these local issues.
Spend a minute learning about what is important to the local audience. Is there a high school rivalry the coming weekend? Become aware of the situation and weigh in on it. Do you think the audience would appreciate that you know what’s happening in their lives?
This is the time of the year when you’re setting up fourth quarter CD sales. Building a connection with the local listeners will pay off. I know “doing prep” takes time. For the announcers and the performers, the effort will pay off both short-term and long-term.
Many major market PDs are skittish about putting the artists on air. Too much talk? Baloney. I believe fun, entertaining content in fact will cause longer listening. But an interview that revolves around either the host (you know who you are) or just about the artist is, “been there done that.” As Toby Keith said, “ I Wanna Talk About Me.”
(The views expressed in this article are those of the author and do not necessarily reflect those of MusicRow.)

CRS Appoints Senior Director Post

Michelle Kammerer

Michelle Kammerer


Country Radio Seminar has announced the promotion of Michelle Kammerer to Sr. Director of Brand Marketing and Strategic Partnerships.
“Michelle has done an amazing job in developing and executing our creative approach for our sponsors and partnerships,” said CRS Executive Director Bill Mayne.
“We’ve worked very hard over the last 2+ years and I am excited to continue that journey as part of a great staff and incredible board to make CRS the best it can be,” said Kammerer. “See you at CRS 2014!”
Kammerer is actively involved in the music industry community. She serves in The Society of Leaders In Development (SOLID) as Treasurer, in the Women’s Music Business Association (WMBA) as Membership & Marketing Co-Chair and Women Rock For The Cure as Development Director. She is also a member of SOURCE.
Kammerer can be reached by email or phone 615-327-4487.