Scott Clayton Exits WME

Scott Clayton

Agent Scott Clayton has left WME, MusicRow has confirmed.

Clayton was Partner at WME and Co-Head of the agency’s Music Division, responsible for leading the team of agents representing the biggest names across all genres of music. He also served as co-head of WME’s Nashville office, overseeing daily operations and guiding a diverse team of agents who work across divisions including music, books, TV, film, digital, endorsements and more.

Clayton has guided the touring careers for clients such as Zac Brown Band, John Mayer, Dead & Company, Train, My Morning Jacket, Kings of Leon, Michael Franti, Rodrigo y Gabriela and many others. Based in Nashville, Clayton previously served as the Co-Chair of the city’s prestigious Music City Music Council.

“We appreciate all of Scott’s contributions to the agency over the past four years and wish him all the best,” WME said in a statement.

It is reported that Clayton has joined UTA. The agency did not respond to request for comment.

Elvie Shane’s Debut Album ‘Backslider’ Offers An Honest Look At His Personal & Musical Journey [Interview]

Elvie Shane. Photo: Jeremy Cowart

Rising country artist Elvie Shane took the country music industry by storm with his No. 1 hit “My Boy,” which tells the emotional story of Shane’s bond with his stepson. After the track went viral on social media in 2018, Shane caught the attention of many, earning him a publishing deal and eventually his record deal with BBR Music Group. He was also named as part of MusicRow‘s Next Big Thing Class of 2021.

Today (Oct. 29), Shane is releasing his debut album Backslider via BRR’s Wheelhouse Records.

The album features 15 songs, all of which were co-written by Shane, about his love for his family, friends and his journey thus far. The album is an authentic country record that isn’t scared to show off Shane’s other influences like southern rock, R&B and gospel.

“I started writing the record about five years ago with ‘My Boy,’ and then I signed my record deal thinking I had a whole record put together. They told me right after we signed that they only thought I had one song, and that was ‘My Boy,'” says Shane. “So every other song has been written after February of 2018. The last few years, we’ve just been digging in and trying to write some honest songs. We took a look at where I’ve been, where I come from, where I’m at now and tried to put it all in a story with some music behind it.”

Shane, a Kentucky native, enlisted songwriters Derrick Southerland, Russell Sutton, Lee Starr, Nick Columbia and many more for the project. The summer after signing his record deal, he was writing with many Nashville songwriters and was learning a lot about his craft.

“It was awesome. I went through a phase right after my deal where I just wrote with everyone in town. I was in a room with people that I shouldn’t have been in the room with, that were well above me as writers. But it was awesome to be able to be in there and learn from them about how to approach writing more efficiently.

“It was really cool to just go through the process and find the people who were really interested in what I was trying to say and help me say it in a way that was true to me. And I think we put a great team of writers together, for this project in particular. I’m excited to continue writing with those folks. But also watch that team grow throughout the years.”

The record has some familiar Shane originals like “County Roads” and “My Kinda Trouble.” But the opening track, “I Will Run,” is a fantastic showcase of Shane as a singer and gives insight on his journey. The song, written with Doug Johnson and Adam Wood, is about how Shane has always felt on the run and has never stopped moving. Now, as he gets older, he’s trying to run to the things and the people he loves. The song sets the stage for the rest of the record.

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“I feel like I’m always on the go, I’m definitely born to run. There’s a lot of things in life that I have run from and now that life is better than it ever has been, there’s a lot of things I feel like I’m running to now.

“I was like, ‘Let’s start at the end. This is where we are now, but what got us here?'” Shane says of writing the song. “I went through the things that I’ve run from in my life, like the recklessness of youth, the love loss, the love found, the mistakes made, and how often we take it for granted.”

Along with writing for the album, Shane loved the creativity he and his studio band had when recording the album.

Elvie Shane. Photo: Jeremy Cowart

“I really enjoyed so many different aspects of [making the album]. I love going into my producer’s [Oscar Charles] studio, when it’s just me and him and we’re trying to figure out what we hear behind just me and a guitar. That’s always a lot of fun to create those parts together and go in and play it for the studio band,” says Shane. “I think the thing that I love most about all of it was just seeing these players have fun doing what they’re doing. They get to be that kid again that was 10 or 12 years old and decided they wanted to play an instrument. I’m super proud of the band.”

The one song that Shane is most proud of and is most excited for fans to hear is the last track on the record, “Miles (With Mama).” He originally wrote it as a tribute to his father who was a truck driver. He set out to be extremely honest when writing about his father, with his faults and all. During this process he reflected on himself and his struggle of being on the road constantly, which led to him discovering a new-found empathy for his father. What also makes the song special is he had the chance to sing it with his mother, who was the foundation for his love for music.

“For a lot of these songs, I tried to approach them with as much honesty as I possibly could. But that song in particular is 100%, from beginning to end, a very vulnerable and honest song,” says Shane. “I got to have my mother sing on that song with me, one of my very first inspirations as a singer. She sings harmonies with me. So that song is very close to my heart.”

Shane’s debut album, Backslider, is filled with honesty, great musicianship and tells his story the way he wanted to tell it.

“Throughout the record there’s an order of things that starts with my youth, my Sunday mornings, and my running around as a teenager. Then you get to ‘My Kinda Trouble,’ ‘Saturday Night Me’ and ‘My Boy.’ That’s what I like to call the Mandy years in the record, from when I met my wife and how she turned my life around. Then my Nashville years start after that, with not only stories about myself, but songs that we wrote as a tribute to country music and what I love about it,” Shane sums. “Everything [on the album] are things that I’ve ran from and ultimately led me to run right back into them, just from a different perspective.”

Jordan Davis Claims No. 1 On MusicRow CountryBreakout Radio Chart

Jordan Davis earns his fifth No. 1 Challenge Coin this week as his single, “Buy Dirt,” hits the top of MusicRow‘s CountryBreakout Radio Chart. The single, which features Luke Bryan, was also certified Gold by the RIAA this week and it received a nomination for Musical Event of the Year for the upcoming 55th Annual CMA Awards, marking the first CMA nomination in Davis’ career.

“Buy Dirt” is the title track to Davis’ latest EP released in May of this year. The single was co-written by Davis, Jacob Davis, Josh Jenkins, and Matt Jenkins.

Davis is currently on his Buy Dirt Tour through December with support from MacKenzie Porter and Seaforth.

Click here to view the latest edition of The MusicRow Weekly containing the MusicRow CountryBreakout Radio Chart.

DISClaimer Single Reviews: Wade Bowen, George Strait, Muscadine Bloodline

Music City’s major labels yield to feisty, independent artists this week.

Despite the presence of strong singles by George Strait, Jon Langston, Maddie & Tae, Kassi Ashton and The Cadillac Three, the Lone Star State’s perennially popular Wade Bowen nails down the Disc of the Day award.

Also coming from indie left field is our DISCovery Award winner, the duo Muscadine Bloodline.

MUSCADINE BLOODLINE / “Dispatch to 16th Ave.”
Writers: Charlie Muncaster/Gary Stanton; Producer: Charlie Muncaster/Gary Stanton; Label: MB
— The duo sings of a country hopeful on Music Row who fails because he wouldn’t make conformist music. The harmonies are tight, and their band sounds sprightly. Recommended.

KASSI ASHTON / “Heavyweight”
Writers: Kassi Ashton/Luke Laird/Hillary Lindsey; Producer: Luke Laird/Kassi Ashton; Label: MCA Nashville/ Interscope
— Sultry and moody. She says she can take whatever heartbreak he wants to dish out. She won’t cry. She’ll fight. She’s tough. The whole thing is kinda cool, in a pop-country way.

THE CADILLAC THREE / “Devil’s Lettuce”
Writers: Jaren Johnston/Neil Mason; Producer: The Cadillac Three; Label: Big Machine
— In a word, strange. Is there such a thing as country psychedelia? This choppy, wacky, rhythm-soaked ditty waxes enthusiastic about homegrown weed. It’s more spoken than sung, and the drum track is more prominent than anything else. I have no idea what to do with this.

JON LANGSTON / “When You’re Lonely”
Writers: Jon Langston/Jody Stevens; Producer: Jody Stevens; Label: EMI
— This toe-tapping country rocker rolls along righteously as Langston unspools his bitter yarn. She calls him at 3 AM when she’s got nobody else to love her…. even though she already told him they have no future together. Radio ready.

JETT HOLDEN / “Taxidermy”
Writers: Jacques Landell Holden; Producer: none listed; Label: JH
— The arty lyric meanders somewhat on this wordy, passionate, heartbreak ballad. He sings with immense, intense fire. Vocally promising, but the songwriting needs to get tighter.

GEORGE STRAIT / “The Weight of the Badge”
Writers: George Strait/Bubba Strait/Dean Dillon; Producer: Chuck Ainlay/George Strait; Label: MCA
— Today is National First Responders Day. King George has the commemorative song, a lustrous ballad in a lovely production that mixes sighing fiddles and aching steel with heartfelt singing. Meditative and memorable.

WADE BOWEN / “When Love Comes Around”
Writers: Wade Bowen/Eric Paslay/Heather Morgan; Producer: Paul Moak; Label: Thirty Tigers
— This dirt-road Texas honky-tonker can always be counted on for country excellence. What he doesn’t usually do is upbeat, happy love tunes. Well, he does that here, and the result is splendidly uplifting, joyous and clap-hands catchy. Get up and twirl around the room.

MADDIE & TAE / “Madness”
Writers: Maddie Font/Taylor Kerr/Jessie Jo Dillon/Zach Kale; Producer: Jimmy Robbins/Derek Wells; Label: Mercury
— Airy and wafting, this audio dreamscape is about the enduring power of true love. Relaxing and gentle. Caressed by their sweet, close vocal harmonies.

JIMMY YEARY / “Angeline”
Writers: Jimmy Yeary/Billy Droze/Chris Myers; Producer: none listed; Label: RBR Entertainment
— Yeary is a big hit songwriter via such accomplishments as “I Drive Your Truck” (Lee Brice), “I Called Mama” (Tim McGraw), “I’m Gonna Love You Through It” (Martina McBride), “Till It’s Gone” (Kenny Chesney) and more. He’s also the lucky devil who’s married to the divine Sonya Isaacs. As if that’s not enough, he is a dandy bluegrass record maker. This frothy, lickety-split, dobro-laced, scampering-fiddle ditty is a hillbilly delight.

RAY STEVENS / “Hoochie Coochie Dancer”
Writers: C.W. Kalb, Jr.; Producer: Ray Stevens; Label: Curb
— The master of the novelty single is back with a charming outing about getting mugged after falling for a carny gal. Loved the backup ooohs and the talking-blues delivery. Cute and amusing.

ABBY ANDERSON / “Bad Posture”
Writers: Abby Anderson/Anna Vaus; Producer: Marshall Altman; Label: AA
— She’s singing with more guts than ever on this stately saga of a survivor: “Since you’ve been gone, I stand up straight.” In the ebb-and-flow production, the rippling piano notes are gradually augmented by an echoey, marching rhythm track. Definitely ear catching.

LILLI LEWIS / “My American Heart”
Writers: Lilli Lewis; Producer: none listed; Label: Louisiana Red Hot Records
— She sings marvelously, with a pleading soprano that can dip to a throaty, chesty tone. The wordy, well-meaning song wanders around in search of a hook.

Music Row Power Couple, Beth & Luke Laird, Celebrate 10 Years Of Creative Nation [Interview]

Luke and Beth Laird. Photo: Spencer Combs

When Luke Laird, a young songwriter with a new publishing deal, met his future wife Beth at the receptionist counter at BMG Nashville in 2005, it was the start of a long and beautiful partnership.

It was Beth’s first real music industry job out of college, and she was worried that a relationship with a songwriter would be unprofessional. Lucky for them, she soon moved to Windswept to be a song-plugger before landing at BMI, where she would remain for the next five years. The two then began dating and were married a few years later in 2010. They now have two children, Jake (8) and Mack (5), and a successful 10-year old publishing company, Creative Nation.

“It’s been exciting because from the very beginning, with him having no cuts yet and me literally being at my first day on the job, we’ve gotten to grow in the music business together. We’ve been through the highs and lows together, that’s really been fun,” Beth says.

Beth and Luke Laird in 2010. Photo: Courtesy Beth Laird

The two say they never dreamed of starting a publishing company together. The idea came about at a meeting with the couple’s business manager, when Luke was nearing the end of a publishing deal.

Once the wheels were turning, Beth and Luke were able to take their experiences as a songwriter and a music publishing professional and design a company that they would want to work at. “The main thing that we knew we really wanted that we weren’t really feeling at that time in the music business was a publishing company that was really creative and really writers first. [We wanted to build a company] where you felt like the writers were the bosses of their careers and the publishers came alongside them to help fulfill their dreams and to help them along their path,” Beth says.

Luke adds, “When I first signed a publishing deal, and I think this is probably a similar story for a lot of writers at that time and years before, writers were looked at as ‘we are hiring you to do a job,’ but really that’s not how those contracts work. In reality, the publisher works for the writer. You can have ideas and plans for a writer, but you’re in a partnership. That’s one thing I want our writers to know is we, as a publisher, work for you. So what are your goals?”

Goal-setting is a paramount part of the business ethic at Creative Nation, which now boasts a roster that includes lauded songwriters Lori McKenna and Barry Dean, as well as country hitmaker Casey Brown, artist-songwriters Steve Moakler and Kassi Ashton, and more.

When new writers come in, the staff at Creative Nation help them make a goal sheet for themselves, which becomes a big part of the plan for success for each writer. Any one writer’s goals can range from having a No. 1 country hit, getting nominated for a song of the year award, or getting a cut from a specific artist. “If what we’re doing does not serve your goals, then we shouldn’t be doing it,” Beth says. “That is the basis of where to start. It lets them be the CEO of their career and their business, and it feels more like we are helping manage their business, but we’re not in control telling them what to do.”

In addition to putting writer’s goals first, Creative Nation also makes the family-owned aspect of their business part of the company culture.

Luke says, “We are so involved with our families. A lot of times the music business almost feels like two separate things, but we like to have things like a Creative Nation pool day where everyone can bring their kids. We hope that our staff and writers feel that we value more than just what they can do for our business.”

Pictured (L-R): Jody Williams, Luke Laird, Del Bryant, Beth Laird, Clay Bradley at the 59th Annual BMI Country Awards in 2011. Photo: Jason Kempin for BMI / Courtesy of Beth Laird

Their writer and staff-friendly environment has proved fruitful for Creative Nation. Since getting started in 2011, the company has worked with some of country music’s biggest performers, including Kacey Musgraves, Luke Bryan, Thomas Rhett, and Eric Church, and has released more than 20 No. 1 songs and 60 radio singles, including Sam Hunt’s “Hard to Forget” and Harry Styles’ “Watermelon Sugar.”

Beth says there are two moments from the beginning of Creative Nation when she felt most validated. The first being when she went to her first pitch meeting as Creative Nation and pitched “Pontoon,” which became a blockbuster hit for Little Big Town. The second is when they received their first BMI publisher award, presented to them from Beth’s former BMI boss, Jody Williams.

“At BMI, I was the one that had handed up the awards to Jody to hand out to publishers, so when I got to go up and Jody handed me one, it was like ‘You’re a real publisher. You’re getting an award on stage,'” Beth says. “Even now it makes me feel emotional because it made me feel like a real publisher.”

Moments like those, and the many more that have followed as Creative Nation has become a flourishing indie publisher, have made the risk of going out on their own worth it for the husband and wife team.

As for the next 10 years, the Lairds are most concerned with maintaining the creative, relational, and positive environment they’ve established at Creative Nation.

“One of my ultimate goals sounds generic, but it’s to love what I do and to love who I’m working with. I actually really value every Monday morning when I wake up; I get excited to come to work,” Beth shares. “I’m never bored. I’m always excited about the next songwriter. I’m always excited about the song that’s going to come in today or getting to strategize with my team. My goal is to always make sure I keep that spark and that we are constantly surrounded by good people who are creative.”

RIAA & Garth Brooks Honor Charley Pride Posthumously With Lifetime Achievement Award

Dion Pride accepts the RIAA Lifetime Achievement Award on behalf of his father, Charley Pride, from Garth Brooks at the National Museum of African American Music in Nashville, Tennessee on Oct. 25, 2021. Photo: Blue Rose Inc.

Monday night (Oct. 25), members of the music industry gathered at the National Museum of African American Music (NMAAM) in Nashville to honor the late country music trailblazer Charley Pride with the RIAA Lifetime Achievement Award. The honor was posthumously presented by Garth Brooks, another country music giant, in his own right.

Pride, who spent over 50 years as a recording artist, enjoyed one of the most successful years in country music and became the first Black superstar within the format.

Throughout his career, Pride sold millions of records worldwide with his expansive repertoire of hits, earning three Grammy awards. He was the Country Music Association’s Entertainer of the Year in 1971 and the Top Male Vocalist of 1971 and 1972. Pride also received the Crossroads of American Music Award At the 2019 Grammy Museum Mississippi Gala in November of 2019, and the Country Music Association’s Willie Nelson Lifetime Achievement Award one year later in November 2020 before his death on Dec. 12.

Jackie Jones, VP of Artist & Industry Relations at RIAA, kicked off the night to welcome the intimate crowd, as well as introduce the President & CEO of NMAAM, H. Beecher Hicks, III.

“When this museum was conceived, it was really for moments just like this,” Hicks explained. “[It was created] to honor incredible artists just like Charley Pride, to bridge generations, and connect people and communities. The NMAAM provides a platform for discussions like these and a place for anyone—from a local songwriter to a towering global superstar—to reflect on the music and the artists that have shaped our lives, our culture, and our nation.”

RIAA Chairman & CEO Mitch Glazier took the stage to share his thanks to the Pride family, the museum, and to Brooks, who Glazier explained came up with the idea for the night’s festivities to celebrate Pride, his friend of 25 years.

Garth Brooks. Photo: Diana King

Joining Brooks for an enlightening Q&A was a fellow, celebrated music trailblazer, Alice Randall. Now a professor in Vanderbilt University’s Department of African-American and Diaspora Studies, Randall was one of the first Black women to co-write a country hit (“XXX’s And OOO’s” recorded by Trisha Yearwood) and has gone on to co-write more than twenty other recorded songs. She has published extensively on Black artists in country music and teaches courses on The Country Lyric in American Culture and Black Country.

Together, Brooks and Randall took time to discuss the legacy of Charley Pride in country music and in American music at large, the influence that Pride had on Brooks’ music, Pride’s last recording with Brooks, and more.

Pride’s first single, “The Snakes Crawl At Night,” was released in 1966, and his first No. 1 came three years later with “All I Have To Offer You Is Me.” When asked about his favorite Pride single, Brooks was unable to name just one, listing off hits like “Is Anybody Goin’ To San Antone” and “Mountain of Love,” breaking out his guitar to sing a snippet of each.

“I hear Charley Pride in Garth Brooks music so much… His influence on me was probably greater than I thought,” Brooks shared. “He was a big influence on my mom too. Her favorite song was ‘Kiss An Angel Good Morning,'” to which he also gave a preview of.

As Brooks was first coming onto the music scene in 1989 with “Much Too Young (To Feel This Damn Old),” Pride was closing on his first quarter of a century in country music. Pride’s influence on Brooks was undeniable as Brooks said he couldn’t remember the radio without Pride on it, becoming an integral part of his childhood.

“When you talk about influences and what his music means to people, for me it’s that he never seemed like he doubted himself when he stepped up to the mic, so therefore he sold it to me, my mom, and to a lot of other people. The RIAA number of records he sold would prove that,” Brooks said with a laugh. “That was something you learned as a kid before you got into the business, like ‘Son, if you’re gonna do this, don’t leave any of you out. Let’s bring everything you’ve got.’ That’s what [Charley] specialized in,” Brooks explained.

“[Charley Pride] was a freak of nature. He was gifted beyond belief and was so humble about his gifts,” he added. “It’s easy to stay humble in this business when you know that if Charley Pride had sang ‘If Tomorrow Never Comes,’ it would’ve been a bigger song… It’s really sweet to get to hang around guys that cheered you on and actually wanted you to do better than them. [Charley] sincerely wanted you to do better than he did.”

A similarity shared between the two larger-than-life entertainers is their love for baseball. Both men played in various leagues and on various teams throughout their years, with Pride actually going on to become one of the owners of the Texas Rangers. Whether through music or through sports, Pride played a central role in American life and in bringing people together.

“The new word that people are using right now is ‘unifier.’ Charley Pride was a unifier before unifiers were even thought of,” Brooks offered.

“We’re so divided. You can use a word and half the people will love it and half the people won’t like it. How in the world when you use the word ‘America’ do half of the people [groan]?” He continued, “He was what we all want to be and what we all want to stand for. One of the greatest American icons that I can think of would be [Charley Pride].”

Shortly before Pride’s death in December of 2020, he and Brooks recorded “Where The Cross Don’t Burn,” which became the last song Pride recorded. Penned by the late songwriters Troy Jones and Phil Thomas, the track tells the story of a friendship between a young white boy and an older Black man during segregation.

Featured on his 2020 album, Fun, Brooks had been holding on to the song for ten years hoping to eventually collaborate with Pride.

“What I love about that song is that it starts out as a white boy and a Black, old man, but by the time you get to the end it’s just a young boy and a kind, old man. It’s the evolution or progression of love,” Brooks elaborated. “Love gets you past the differences and focuses on what you have in common.”

He concluded, “The best way that all of us can take Charley Pride’s name forward is to love one another. That was his thing… When you talk about the future of country music, I want the country artists of the future to be sincere in loving country music. I don’t care if they’re white, Black, transgender, or what their religion is. I want people who love country music like [Charley Pride] did.

“It didn’t matter that Charley Pride was Black, but it mattered so much that Charley Pride was Black,” he summed. “When it shouldn’t have mattered, it didn’t. When it should’ve mattered, he was the most proud of that.”

Pictured (L-R): Mitch Glazier (RIAA), H. Beecher Hicks III (NMAAM), Michele Ballantyne (RIAA), Dion Pride, & Garth Brooks. Photo: Diana King

Before the plaque presentation, RIAA COO Michele Ballantyne shared a list of Pride’s record of achievements, including being the first Black artist to win the CMA’s Entertainer of the Year award and a Grammy in the country genre; being one of six country music giants to win a CMA Lifetime Achievement Award, alongside Dolly Parton, Johnny Cash, Kris Kristofferson, Kenny Rogers, and Willie Nelson; and earning 29 No. 1 hits on Billboard‘s Hot Country Songs chart and over 70 million records sold, giving him 11 Gold albums and 1 Gold-certified single for “Kiss An Angel Good Morning.”

Charley’s son, Dion Pride, accepted the Lifetime Achievement Award on his family’s behalf saying, “We’re all very, very proud of my father’s accomplishments… all of his accomplishments are a byproduct of the sheer love that he had for country music.”

Dion continued, “As a son, I am more impressed with the man. My father was a great, great man. All of his values, all of his principles, will live through me.”

Waylon Jennings Estate Inks Management Deal With WME

Waylon Jennings. Photo: Billy Mitchell

WME’s Legends group, a management company focused on estate, legacy artist and brand management, has partnered with the estate of Country Music Hall of Fame member Waylon Jennings.

The late country icon’s wife, CMA and Grammy winning artist and songwriter Jessi Colter, and their son, artist and producer Shooter Jennings, will work with WME Legends to manage Waylon’s name, image, likeness and intellectual property rights and assets.

“WME Legends is proud to be working with Jessi Colter, Shooter Jennings and the Waylon Jennings estate. Waylon is considered the most important force in country’s outlaw movement—not only creatively but also for the business standard he set for other artists to strive for in their musical freedom,” says Phil Sandhaus, head of WME Legends.

Waylon Jennings is one of the founding pioneers of the outlaw movement in country music. His career began when he starred in the film Nashville Rebel and scored top 10 hits with “The Chokin’ Kind” and “Only Daddy That’ll Walk the Line.” He won his first of two Grammy awards in 1969 for his collaboration with the Kimberlys on “MacArthur Park.”

Waylon’s albums released in the ’70s are some of his most renowned work, including Lonesome, On’ry and Mean and Honky Tonk Heroes. In 1976, Waylon released Wanted! The Outlaws which included songs by himself, his wife Jessi Colter, Willie Nelson, and Tompall Glaser. It became the first album in country music history to be certified Platinum.

Wanted! The Outlaws also launched Waylon and Willie as one of country’s most famous duos. Together the two released “Good Hearted Woman” in 1976, and “Luckenbach, Texas (Back to the Basics of Love)” in 1977. Waylon and Willie won a Grammy together in 1978 for their country classic, “Mamas Don’t Let Your Babies Grow Up to Be Cowboys.”

Later on Waylon and Willie found success in the Highwaymen, a country supergroup they formed with Kris Kristofferson and Johnny Cash.

Waylon was inducted into the Country Music Hall of Fame in 2001, and died in February of 2002.

CRB IV Proceedings: NSAI’s Bart Herbison On What You Need To Know [Interview]

Bart Herbison

Copyright Royalty Board (CRB IV), or the Phonorecords IV proceedings, is currently underway to determine the new statutory streaming royalty rate paid to songwriters between the years of 2023 and 2027.

On Oct. 14, National Music Publishers Association (NMPA) President & CEO David Israelite made a social media post claiming that a number of digital service providers, including Amazon, Spotify, Apple, Pandora and Google, were proposing the “lowest royalty rates in history.”

The filings aren’t public yet, but according to Israelite, “not only do they propose rolling back rates and terms to erase all gains over the last 15 years, but they actually are proposing a structure worse than at any point in the history of interactive streaming.”

Nashville Songwriters Association International (NSAI) Executive Director Bart Herbison recently spoke with MusicRow to explain what’s going on at the CRB IV proceedings, what NSAI and NMPA are fighting for, and how songwriters and the publishing community should respond.

First, Herbison reminds us how the streaming services pay songwriters today. Currently, songwriters receive the greater of a per subscriber payment, a percent of revenue, or a percent of the total content revenue.

At the CRB IV trial, NSAI and NMPA are asking for a fourth revenue stream: a per stream payment. “We’re asking for substantial increases,” Herbison tells MusicRow. “We are seeking the greater of:
– On the percent of revenue model, we want 20%.
– Total content cost: 40%.
– Per subscriber: $1.50 per month.
– And per stream: $0.0015 per stream.”

He explains that while the streaming services claim they are still agreeing to the headline rate of 10.5%, they want to make changes on what is applicable revenue to split.

“Spotify wants massive carve outs that could lead to zero revenue per subscriber on the music side. They redefine bundles in such a way it can allow for a zero rate for music. And Spotify eliminates the safety net of total content costs for songwriters.

“Apple wants 30% of their revenue to be sheltered from defined revenue because of their App Store fees, another 10% to be sheltered for distributor fees, and additional uncapped revenues to be sheltered for miscellaneous fees. That would cut the effective rate significantly,” Herbison says, adding that Apple wants to eliminate the total content cost safety net, expand the family and student discounts, and make the free trial period longer.

All of the other proposals from streaming services are similar in that they aim to change the portion of revenue applicable to the headline rate and to diminish the value of total content. “They also ask that family and student discount plans be redefined or removed from the platforms,” he adds. “We’re asking for a new way to get paid, they’re asking for us to take significant decreases on what we already got paid by changing the definitions and terms.

“The devil is in the details here. They are going to claim that they don’t dispute the headline rate of 10.5%, but they just gut the definition of revenue to where it’s essentially tragic.”

NSAI chose and helped brief five songwriters who will testify at CRB IV, which include Autumn Rowe, NSAI President Steve Bogard, Jamie Floyd, Jimmy Yeary, and Angela Hunte. “We tried to represent different genres, ethnicities, geographical regions, and different eras of music, because those correlate with different concerns that American songwriters have,” Herbison says.

The songwriters will testify sometime in April 2022.

“Pat the back of these five songwriters who are testifying, they have given lots of time already, and this is a scary thing, to get up and testify against streaming services,” he says. “This is David versus Goliath, again.

“It’s BS, and you can quote on me on that, for the streaming corporations to say they care about songwriters, to put out articles that say we need to sit down and have a friendly discussion,” he adds. “How can you have a friendly discussion when some of their proposals take us back more than 15 years ago when we were already dying?”

Ironically, the CRB III trial that raised rates from from 10.5 percent of revenue to 15.1 percent of revenue is still under an appeal by some of the streaming services. Herbison is skeptical that the appeal of CRB III will be resolved before anyone testifies for CRB IV.

Songwriters are encouraged to follow NSAI and NMPA on social media and to stay tuned for calls to action in the coming days and months. “Nothing less than the very profession of songwriting is at stake,” Herbison sums.

Rhett Akins Catapults To Top 5 On MusicRow Top Songwriter Chart

Rhett Akins

Legendary country hitmaker Rhett Akins jumps from No. 10 to No. 5 on the MusicRow Top Songwriter Chart this week. Akins is a co-writer on “Tequila Little Time” (Jon Pardi) and “To Be Loved By You” (Parker McCollum).

Ashley Gorley remains at No. 1 this week, while Jesse Frasure rises to No. 2 and Hunter Phelps falls to No. 3.

The weekly MusicRow Top Songwriter Chart uses algorithms based upon song activity according to airplay, digital download track sales and streams. This unique and exclusive addition to the MusicRow portfolio is the only songwriter chart of its kind.

Click here to view the full MusicRow Top Songwriter Chart.

Bluegrass Superstar Sonny Osborne Dies

Bluegrass Music Hall of Fame member Sonny Osborne died Sunday (Oct. 24) at age 83.

Regarded as one of the all-time great banjo stylists, he starred with brother Bobby on the Grand Ole Opry as well as on hit records such as “Rocky Top.” The Osborne Brothers were named the CMA Vocal Group of the Year in 1971.

Roland “Sonny” Osborne was born in the coalfields of Kentucky, but raised in Dayton, Ohio. At age 11, he became passionate about the banjo, practicing 8 to 15 hours a day. He began to appear on local radio and to make records in a duo with his sister Louise.

When he was 14, he joined Bill Monroe’s Blue Grass Boys band. In 1952, he recorded several classics with the group, including “Memories of Mother and Dad” and “The Little Girl and the Dreadful Snake.” He also recorded as a solo artist.

He joined forces with older brother Bobby in 1953. They honed their skills working for Jimmy Martin, Charlie Bailey and Red Allen. The bluegrass classic “Once More” was recorded by Allen with the Osbornes in 1958.

The Osborne Brothers recorded on their own for RCA and MGM during this period. Sonny soon garnered industry recognition for his cutting-edge approach to banjo playing and for arranging the group’s complex harmony vocals. The act’s calling card was brother Bobby’s sky-high tenor lead singing.

Around 1963, Sonny made contact with Doyle Wilburn of Nashville’s hit-making Wilburn Brothers. Wilburn got the brothers a contract with Decca Records, arranged for them to join the Grand Ole Opry (1964) and signed them for publishing and booking.

This coincided with Sonny encouraging his band to modernize. He electrified his banjo and added drums and electric bass to The Osborne Brothers sound. As a result, the group scored hits on the country hit parade and toured with mainstream pop and country acts. Their charted favorites included “Roll Muddy River” (1967), “Rocky Top” (1968), “Tennessee Hound Dog” (1969), “Ruby Are You Mad” (1970), “Midnight Flyer” (1973), “Blue Heartache” (1973) and “I Can Hear Kentucky Calling Me” (1980).

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“Rocky Top” was named one of the state songs of Tennessee in 1984. It is performed in Knoxville every time the University of Tennessee Vols score a football touchdown.

In the 1980s, the Osbornes ditched electrified instruments and reverted to acoustic bluegrass. They recorded for niche labels such as CMH, Sugar Hill and Piencastle.

The Osbornes were also recruited to play on records by others. They have backed Conway Twitty, Carl Smith, Charley Pride, Wade Ray, Jethro Burns and Mac Wiseman. They also collaborated with jazz vibraphonist Gary Burton.

Sonny Osborne had a side career as a record producer. He worked on discs for The Pinnacle Boys, The Virginia Squires, Terry Eldredge and multiple bluegrass award winner Dale Ann Bradley.

The Osborne Brothers are believed to be the first bluegrass act to play on a college campus (1960) and to be invited to perform at The White House (1973). They were elected to the Bluegrass Music Hall of Fame in 1994 and were presented with a National Heritage award by the National Endowment for the Arts in 1997.

Sonny Osborne was the first to popularize the electrified six-string banjo, the double banjo and instruments combining the banjo with resonator guitar. He underwent rotator-cuff surgery, which caused him to quit playing and to retire from the road in 2004. Since then, he has promoted a line of banjos branded with his nickname, “Chief.”

Brother Bobby Osborne continues to play the Opry with his band The Rocky Top X-Press.

“Sonny Osborne was ‘The Chief,’” says Kyle Young, CEO, Country Music Hall of Fame and Museum. “He somehow played with both ferocity and humor, and those things were essential elements of his musicality and his personality. Though he was a staunch advocate for traditional bluegrass, his banjo style moved the genre forward and allowed bluegrass music to reach new audiences. He was also an innovative harmony singer, and when his voice joined with brother Bobby a sound was created that will never be replicated. Sonny Osborne was a lovably ornery delight.”

Sonny Osborne’s death was reported last night. Funeral arrangements have not been announced.