UMG Enters Virtual Reality Partnership With iHeartMedia

UMG-iHeartMedia

Universal Music Group (UMG) has partnered with iHeartMedia in a deal focused around virtual reality (VR) that will enable the companies to connect artists, music fans and brands and sponsors in a series of immersive entertainment experiences.

The companies will leverage their strengths, including UMG’s roster of star artists and extensive music library, as well as iHeartMedia’s approximately 245 million monthly broadcast listeners, to develop entertainment experiences that make immersive VR performances and experiences accessible to U.S. audiences for the first time at scale.

In addition, UMG and iHeartMedia will invite brands to partner with them to develop, produce and distribute these experiences, using integrated approaches to connect their brands and products to both artists and consumers.

Through this initiative, one VR experience by a UMG artist will be added to each major marquee iHeartMedia event in 2016, including the iHeartRadio Music Awards, the iHeartRadio Country Festival, the iHeartRadio Summer Pool Party, the iHeartRadio Fiesta Latina, the iHeartRadio Music Festival and the iHeartRadio Jingle Ball Tour, with this first-ever VR music series launching at the iHeartRadio Music Awards on April 3, 2016 which will broadcast live on iHeartMedia radio stations nationwide and on TBS, TNT and truTV. The companies will collaborate on full shows from four individual artists, shot and distributed in VR, at the iHeartRadio VR Concert Series held at the iHeartRadio Theater in Los Angeles.

“At UMG, we are focused on harnessing cutting-edge technology to pioneer new creative and commercial opportunities for artists, labels and fans,” said Lucian Grainge, Chairman and CEO of Universal Music Group. “By combining iHeartMedia’s music events and hundreds of millions of listeners with the ability of our artists to forge powerfully emotional connections with their fans, we are ideally positioned to use VR technology to create authentic experiences that benefit our artists, consumers and marketing partners.”

“Our greatest strength at iHeartMedia is that we curate for our listeners – in this case, working with UMG to create a completely new entertainment experience using state-of-the-art VR technology,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “And now, as advertisers seek to tie their brands and products to music and artists in innovative ways, we can use our industry-leading reach and best-of-breed music events to unlock the combined power of music and VR as a revolutionary marketing tool. We’re excited to work with UMG in a partnership unlike any in the music and entertainment industry.”

Girlilla Marketing Hires Emily Cohen As Account Director

Emily Cohen

Emily Cohen

Emily Cohen has joined Girlilla Marketing as an account director, building creative campaigns for the company’s roster, including Ben Rector, Darius Rucker, Dead & Company, Kristin Chenoweth, Liam Hemsworth, Tyler Farr, Zac Brown Band and more.

Cohen most recently worked in Nashville for the music streaming service Rdio, newly acquired by Pandora, where she served as senior manager of label and artist relations. She built strong relationships in Music City’s vast country, Americana, folk and Christian music communities, and developed unique marketing avenues such as the Nashville Rising new artist feature and key Rdio Select genre playlists to highlight emerging and established artists.

“Emily’s expertise in the streaming world, coupled with her past experience in publishing and traditional media, make her a great asset to the entire Girlilla Marketing roster,” said Girlilla’s Founder and CEO, Jennie Smythe. “We are extremely excited to have her in a leadership role as Account Director, and know the relationships she’s built and supported will create key marketing opportunities for our clients and staff.”

Originally from California, Cohen previously worked for Rdio at their headquarters in San Francisco where she curated content, built and tracked marketing campaigns and opened new opportunities for content partners to prioritize within Rdio. She also spent time handling publicity, radio promotions and new media marketing at Light in The Attic Records, and marketing at San Francisco Magazine.

Writers Spotlight: ASCAP at Sundance, Writer’s Den Music Group

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ASCAP has announced its event lineup for the 2016 Sundance Film Festival in Park City, Utah. The 18th annual Sundance ASCAP Music Café will feature Charles Kelley of Lady Antebellum, Lissie, R. City, Tift Merritt, Veruca Salt and an acoustic set from Yoshiki and Toshi of X Japan (of the film We Are X). A special “Bluebird Café Series” lineup on Jan. 27 and 28 will include award-winning songwriters Chris DeStefano, Ashley Gorley and Josh Osborne. Also on the schedule are Air Traffic Controller, Green River Ordinance, Other Lives, Billy Raffoul, Motopony, Byron Nicholai (of the film I Am Yup’ik), Walter Schreifels (of Quicksand and Rival Schools), Sibling, Madisen Ward and the Mama Bear and Alicia Witt.

The Sundance ASCAP Music Cafe will run during the daytime at Rich Haines Gallery (751 Main Street in Park City, Utah) from Jan. 22 – 29, and is open to all Festival credential holders (21 and older). Performances will begin each day at 2 p.m.

In addition, an invitation-only ASCAP Composer-Filmmaker Cocktail Party takes place on Tuesday, Jan. 26, where filmmakers and music creators will connect in a warm, fun and intimate setting.

ASCAP Assistant Vice President and Sundance ASCAP Music Café producer Loretta Muñoz commented: “Our longtime partnership with Sundance Film Festival continues to thrive because music will always be essential to a great film. We love seeing our filmmaker friends, discovering new ones, and introducing them to our incredibly talented ASCAP members every year in Park City. Both ASCAP and Sundance Institute are dedicated to developing and supporting great art and the people that create it. The Music Café is always a highlight of our year.”

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Pictured (Top row, L-R): Simon Gugala, Jacob Luttrell. Pictured (Bottom row, L-R): Davis Naish, Melissa Fuller, Lizzy McAvoy, Parker Welling, Adam James

Pictured (Top row, L-R): Simon Gugala, Jacob Luttrell. Pictured (Bottom row, L-R): Davis Naish, Melissa Fuller, Lizzy McAvoy, Parker Welling, Adam James

Writer’s Den Music Group recently hosted a writer’s retreat at Bell Bottom Farm in Adams, Tennessee. Writers in attendance included Melissa Fuller (Writer’s Den), Davis Naish, Adam James, Parker Welling (3 Ring Circus), Simon Gugala (Secret Road), Lizzy McAvoy (Universal Music Publishing Group) and Jacob Luttrell (LSLX Music). 

iHeartMedia Expands To Mobile, Auto Dashes Across Canada

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Today (Jan. 6), iHeartMedia announced an exclusive partnership with Bell Media—Canada’s leading media company with 106 licensed stations—that will bring the iHeartRadio brand to Canada in 2016.

Upon launch later this year, iHeartRadio in Canada will provide access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables and more. The partnership will also bring iHeartRadio-branded events to Canada.

“We are partnering with the fast-rising iHeartRadio brand to develop its incredible presence in Canada through our leading platforms,” said Randy Lennox, President, Entertainment Production and Broadcasting, Bell Media.

“Partnering with Bell Media and launching iHeartRadio to our neighbors in Canada is an important milestone in further expanding our international footprint,” said Michele Laven, President of Business Development and Partnerships for iHeartMedia. “This new partnership will allow us to work with distribution partners, including auto and consumer electronics, to extend our brand and reach even further.”

In the U.S., iHeartRadio’s streaming music and live digital radio service delivers listeners access to thousands of live radio stations, plus user-created custom stations. iHeartRadio has surpassed 75 million registered users, not to mention the millions of listeners who tune in without registering.

iHeartRadio is currently available across the U.S., Australia and New Zealand.

Songwriter Matt Warren Joins BMI

Pictured, (L-R): BMI songwriter Matt Warren and BMI’s Bradley Collins.

Pictured, (L-R): BMI songwriter Matt Warren and BMI’s Bradley Collins.

BMI has signed songwriter Matt Warren, who stopped by the Nashville office to sign as part of the BMI family. Warren has written several songs for Gary Allan, including the No. 1 hit “Every Storm (Runs Out Of Rain).”

Warren is currently working on two projects: his next solo record and his super group band the Fresh Kills, featuring Johnny Duke, Nick Buda, Nick Govrik, Rob McNelley and John Lancaster.

Southern Ground CEO Rob Parker Exits

Rob Parker. Photo: Shorefire Media

Rob Parker. Photo: Shorefire Media

Rob Parker has stepped down from his role as Southern Ground president and CEO. As the CEO of Southern Ground, Parker led the business efforts of Zac Brown and the Zac Brown Band. In addition, Parker also led the organization’s philanthropic efforts while serving as President of Southern Ground Charities. Parker served as CEO of Camp Southern Ground in April 2013, before later joining Southern Ground in the same role.

Parker has begun serving as CEO of Wisdom Transfer, a professional services firm focused on leadership development through executive coaching and public speaking.

“It was a pleasure to work with an artist with Zac’s incredible talent, creativity, and passion for helping others,” Parker told MusicRow. “Together we were able to raise millions for Camp Southern Ground, while building multiple business lines that will provide support for the camp for years to come.”

Prior to his work at Southern Ground, Parker served as a CEO with Ronald McDonald House Charities, Kiwanis International, and Boys and Girls Clubs of America.

Parker can be reached at rob@wisdomtransfer.com.

Kobalt Appoints Ron Cerrito To Lead Label Services Division

Ron Cerrito

Ron Cerrito

Ron Cerrito has joined Kobalt as General Manager, Kobalt Label Services, US. Cerrito will be based in Los Angeles and will report directly to Richard Sanders, President of Kobalt, and will lead the charge in daily operations and run Kobalt’s Label Services (KLS) business in the United States.

Cerrito said, “I am proud to join the global team at Kobalt, led by Willard and Richard as they blaze a trail into the music business of the future. Kobalt’s innovation and dedication to excellence both creatively and technologically is unprecedented; I am very excited to be a part of the mission.”

Sanders said, “As Kobalt Label Services continues to grow, we remain committed to providing the highest level of service to our clients. We are thrilled to have Ron Cerrito lead the charge on a national scale. With more than 25 years of experience in the music industry, Ron has garnered invaluable relationships that will be an asset in his new role and leading the KLS mission. We have no doubt he will be a tremendous success in promoting our philosophy of One Roster, One Team for the World.”

During his career, Cerrito has contributed to radio promotion and marketing campaigns for Jason Derulo, Pearl Jam, Rage Against the Machine, Oasis, Incubus, Muse, The Black Keys, Avenged Sevenfold, Red Hot Chili Peppers, Linkin Park, Madonna and Metallica.

As President of Prospect Park Management’s in-house label, he orchestrated releases from Backstreet Boys and Five Finger Death Punch, in addition to contributing to the marketing and promotion of Smashing Pumpkins, Jane’s Addiction, and Korn. He was most recently Senior Vice President of Promotion/Rock Formats at Universal Republic Records.

Taylor Lindsey Promoted at Sony Music Nashville

Taylor Lindsey

Taylor Lindsey

Taylor Lindsey has been promoted to Senior Director, A&R, at Sony Music Nashville. Most recently Director, A&R, Lindsey joined the company in September 2013 and reports directly to Jim Catino, Vice President, A&R, Sony Music Nashville.

Catino said, “Not only has Taylor been instrumental in our signings of Maren Morris and LANco, but over the past two years she’s also proven her skill at finding the right music for today and the artists who’ll be tremendous tomorrow. I’m very proud to announce her promotion.”

Lindsey continues to share day-to-day A&R responsibilities for all the artists on the Sony Music Nashville rosters, which include Arista Nashville, Columbia Nashville and RCA Nashville.

BMLG’s Erik Powell Promoted to National Director of Radio Promotion

Erik Powell

Erik Powell

Big Machine Label Group has promoted Erik Powell to National Director of Radio Promotion for the Big Machine Records imprint, effective immediately. Powell has been with Big Machine Records for nine of the company’s 10-year history.

His accolades include launching Taylor Swift to superstar status and earning dozens of No. 1 radio hits for artists such as Swift, Tim McGraw and Rascal Flatts.

Powell has twice earned the prestigious title of “Regional of the Year” by Country Radio Seminar.

“Erik is a 24/7 Machinist,” said Big Machine Records SVP Promotion Jack Purcell. “He consistently delivers. I’m thrilled to see this new position become a reality.”

“The Big Machine family has become my family,” said Powell. “I’m thrilled and grateful for Scott and Jack’s support and the faith they have in me. 2016 is going to be another big year for our artists and their music. I can’t wait to share it with our friends at country radio!”

 

Exclusive: Songwriter Marc Beeson Reflects on 25 Years in Nashville

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Marc Beeson remembers a different kind of traffic jam when he moved from Los Angeles to Nashville in 1990. In those days, driving into Music Row from Williamson County, he might occasionally get stuck behind a hay truck on Hillsboro Road.

Billy Currington We Are Tonight

Today the city’s skyline and the musical landscape are dramatically different, yet Beeson remains a consistently capable songwriter in the community. In the 1990s, he made a name for himself as a co-writer of Restless Heart’s “When She Cries.” Teaming with Sam Hunt and Josh Osborne two decades later, he wrote Billy Currington’s No. 1 hit, “We Are Tonight.”

Meanwhile his rich and diverse catalog also offers cuts by Jason Aldean, Exile, Lady Antebellum, Martina McBride, Reba McEntire, Ronnie Milsap, Ashley Monroe, LeAnn Rimes, Kenny Rogers, and more.

Just before the Christmas break, Beeson visited MusicRow to share memories and wisdom from his 25 years in Nashville.

MusicRow: What prompted your move to Nashville?

Beeson: An opportunity came up and I came here. Paige Levy, who was working A&R at Warner Bros. then, had heard some of my music and asked if I wanted to come and visit. So I came for a week. And it was a mind-bending experience for me. I’d never been anywhere where the culture was so songwriter-friendly, so musical. That week, she set me up with Robert Byrne, and J.D. Martin, and Bob DiPiero. Great writers and we had great conversations. I remember calling back to L.A., saying, “I don’t know about you guys but I am moving to Nashville.”

How did you go about making connections?

Thanks to my ‘in’ at Warner Bros., I met some people. We got Mark Bright and Thom Schuyler to produce my initial project when I first came. Thom and Robert Byrne heavily influenced me in terms of writing. I knew immediately when I got into a room with those guys that the bar was set way higher, way higher, than I thought it was. That was probably the single most important thing that happened to me, was being able to write with guys that good when I got here. The gap I had to make up was huge.

I know you had a deal with BNA in the ‘90s, and also with Curb as a member of Burnin’ Daylight. When you moved here, was it a goal for you to be an artist?

unnamedYeah, I had a goal to be an artist. The thing about being an artist is that you want it really bad, but you don’t really know what it is until you get it. You get thrown into it. The Warner Bros. thing didn’t work out, but it was a great education for me in terms of dealing with a label, and picking songs, and recording, all that. And when that went away, I was trying really hard to get another deal.

I had signed at EMI. Mark Bright, who was the other producer, and Robin Palmer, Blake Chancey and Celia Froehlig all signed me there. That was an amazing place to walk into. That’s a whole story unto itself. It was the old Combine building before they refurbished it. The history of that place was unbelievable. Guy Clark was there, Richard Leigh, Wayland Holyfield. I mean, it was high cotton. I walked through the halls of that place for six months and didn’t say a word so I wouldn’t sound stupid. But I’m digressing.

This was the beauty of signing with EMI. There were companies that offered me deals simply because I was with Warner Bros. They didn’t know if I could write but they were going to offer me a deal. There were a lot of people who did that, but EMI wouldn’t. They must have seen me play six times before they finally offered me a deal.

I remember having a conversation with Robin and Celia one day, and they said, “Well, we want to know that you can write, because this artist thing – it could be great, or it could go away. But if we’re committed to you, if you’re a real writer, then that’s what we’re signing you for.“ That was an education for me right there. And it honestly saved my butt so many times that I am a writer. If I was just an artist, I would have been long gone years ago. I would have nothing, no reason to be able to be here.

Somehow in between those record deals, somebody would discover a song and they’d record it, and I’d have a hit or something, and that’s what kept me in town.

Speaking of that, Jason Aldean cut one of your songs on his first album, before anybody knew who he was. Did you know much about him at that point?

imgres-1I didn’t know anything about Jason. Jim Collins and D. Vincent Williams were both writing at Warner/Chappell and I think Jason was writing over there. Michael Knox was working with him. They were looking for songs and they loved this song, “I Believe In Ghosts” [written by Beeson, Collins and Williams]. I believe that’s the very first song they cut. In typical record company fashion, he got a deal and it was like, “It’s going to be the first single!” It was never a single. (laughs) But we did get a song on his first record.

Every publishing company you go into, there’s a new artist, and you never know who might pop. I write over at Downtown Music and there are a couple of artists over there. Jillian Jacqueline – she’s a new artist and she blows me away. I’m really lucky to get to write with her. Sara Haze and Ben Caver are doing a duo thing. They’re amazing. And there’s a bunch of other writers over there. This town is crazy with talent right now.

I had this epiphany. I remember when I first came to town, I was a young writer trying to learn everything I could from the older writers. And now I’m an older writer trying to learn everything I can from the younger writers. I swear! I was telling somebody, “I like writing with younger writers,” and I think it was Jim Collins who said, “Well, that’s just about everybody, isn’t it, Beeson? Everybody’s younger than you!” (laughs)

A few weeks ago, Ashley Monroe got a Grammy nomination for The Blade, and you co-wrote the title track. At this point in your career, what does that mean to you?

Well, I was just writing with Allen Shamblin yesterdAshley Monroe, The Bladeay and it was my last write of the year. He’s the most calm, patient, quiet writer that I know. He can’t write anything that’s not true. He can’t be in the room if it’s not true, or if it doesn’t resonate in some way. We were talking about that song and several other songs that we’ve written that we love that haven’t necessarily been hits, but that we’re super proud of, and ended up being good cuts. That is a special song.

We were talking about how you sit in the room and write the song, and once it gets out of the room, it’s out of your hands. You only have the control of doing what you do in the room, and then it goes out. We co-wrote that with Jamie Floyd, and she’s an amazingly talented young lady. She did a beautiful version of that song on her EP.

I was blown away that Ashley did a song that she didn’t write. I was told that she was already done with the record when that song came in. And another fluky thing is, Matt Michiels, who runs the tape room at Warner/Chappell, is the guy who pitched the song. He’s a great guy with great ears. When you think about it, there’s probably nobody who knows that catalog better than Matt does. He went out of his way to pitch that. Ultimately, we’re all mostly thankful to Matt!

Obviously, we’re thrilled that she got a Grammy nomination and I’d love to hear that song on the radio. But ballads are rare now, especially a ballad like that.

That’s true. So much has changed since the time you moved here in 1990, but what would you say has remained the same?

I still think that this is a song town. I still think that no matter what the style is, no matter what the town looks like, no matter who’s in charge of these labels anymore, I still think that if you walk in the door with a great song, that’s what works. That’s the deal. That’s the motor in everybody’s engine. If you walk in with a hit song, you can do something. And that’s what keeps me going. I don’t make any excuses. I’m just trying to go in there every day and write something as good as I can write it.