Amazon Music To Stream ‘Breland & Friends’ On Twitch Channel [Exclusive]

Breland. Photo: Henry Ammann

Amazon Music’s Twitch Channel is set to livestream Platinum artist Breland‘s third annual “Breland & Friends” benefit concert, taking place tonight (March 26) at the Ryman Auditorium. This is the second time the two have partnered to stream the event.

Since selecting Breland as their Breakthrough Artist in early 2022, Amazon Music has put their full support behind his music and his debut record, Cross Country, which is now officially certified Gold. According to the platform, over 50 percent of the streams that contributed to Breland’s Gold certification came from Amazon Music.

Other ways Amazon Music has supported Breland include curating a bespoke album release party for Cross Country held at the National Museum of African American Music (NMAAM), his inclusion as the face for the new echo studio color launch and the latest version of echo buds in addition to several Amazon Music Originals, global marketing campaigns, increased visibility across playlists and programming and more. He was also prominently featured in For Love and Country, an Amazon Music Original feature-length documentary that highlights prominent Black voices who are pushing country music forward.

Additionally, Breland makes a performance cameo in Prime Video’s Amazon/MGM film Road House, where he sings his song “Praise the Lord,” a special re-recording specifically created for the film. The film, directed by Doug Liman and starring Jake Gyllenhaal and Conor McGregor, is now available to stream on Amazon’s Prime Video.

“Breland & Friends,” which kicks off his headlining “Little More Countrier Tour,” will feature a star-studded cast and benefit the Oasis Center, an organization dedicated to helping Middle Tennessee’s at-risk youth. The event has raised over $300,000 so far in its three years. Livestream the 2024 “Breland & Friends” here.

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LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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