Amazon Music Names Breland As Next Breakthrough Artist

Amazon Music has selected country trailblazer Breland as the next Breakthrough Artist.

As a Breakthrough Artist, the singer, songwriter and producer will receive substantial support from Amazon Music, including bespoke video and audio content, global marketing campaigns, increased visibility across playlists and programming, and high-profile Amazon Original tracks.

He will also be a featured guest on Country Heat Weekly, Amazon Music’s first genre-focused original podcast, to connect with co-hosts Kelly Sutton and Amber Anderson on his new music and the year ahead.

Breland’s debut single, “My Truck,” fused hip-hop with country and became a breakout success, going Platinum and landing him on best-of-the-year lists from NPR and The New York Times. Since signing to Bad Realm Records/Atlantic Records, he has collaborated with Gary LeVox of Rascal Flatts, Nelly, Blanco Brown, Lauren Alaina, and Chase Rice. Breland also recently enlisted Keith Urban for the dynamic collaboration “Throw It Back,” and is currently featured on Dierks Bentley’s single with Hardy, “Beers On Me.”

“It’s an honor to be selected as the next Breakthrough Artist. Coming together with Amazon Music is a natural pairing. We share the same vision for my music, and I know that by working with them, I’ll be able to make even my most ambitious plans a reality. I can’t wait to share what we’re working on with my fans,” Breland shares.

Amazon Music has also unveiled details of the Breakthrough Development Fund, an initiative created to provide independent artists with additional financial support as they launch their careers. Each month, one independent artist in the U.S. will receive financial support to go towards some of the costs artists face when starting out, such as funding an early tour, hiring a PR or social team, and more. Thus far in 2022, the fund has supported singer-songwriter Lauren Spencer-Smith and Muni Long.

“Helping to develop artists is something that is very important to Amazon Music, and we understand that as their career starts to grow, each artist has different needs. Depending on where they’re at in their career, they may need to build a strong team around them or to enhance their live show. With the Breakthrough Development Fund, we want to help artists build their teams and their profile,” says Amazon Global Co-Head of Artist Relations Chris Graham. “Whether we’re backing artists with this new fund, providing a stage for their music on our Breakthrough playlists, or supporting them with the Breakthrough Artist program, Amazon Music is constantly working to help emerging artists find new fans and get to the next level of their careers.”