Big Machine Label Group has announced a partnership with Blac Noize! to sign hip-hop and R&B acts around the world.
The partnership aims to create an infrastructure that is competitive with major labels but allows for a nimbler approach to releasing new music and developing new acts. Big Machine and Blac Noize! have already signed Hitkidd and Glorilla for the release of “F.N.F. (Let’s Go),” which has garnered millions of TikTok and YouTube views as well as millions of music streaming service plays. The two companies signed the acts and released the song within hours of closing the deal.
“Big Machine’s independence has allowed us to break artists for over 16 years with an entrepreneurial drive and incredible speed,” says Big Machine Label Group President/CEO/Founder, Scott Borchetta. “We are motivated to use that independence to expand our footprint and we couldn’t have found a better partner than Blac Noize! to sign and amplify artists in the hip-hop and R&B formats.”
Blac Noize! Recordings was launched in 2020 by music marketing agency 740 Project managing partners Jesse Edwards (Punch), Rahim Wright and Charley Greenberg in partnership with Active Management’s Chioke “Stretch” McCoy. 740 Project, which recently led high profile campaigns for hip-hop stars Travis Scott, Megan Thee Stallion and Lil Baby, will continue to provide marketing support and counsel to artists signed through the Big Machine and Blac Noize! partnership.
“This partnership with Big Machine not only allows Blac Noize! to scale artists globally, but our combined resources also allow us to be a much more artist friendly label in the marketplace,” says McCoy.
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